Google to Strengthen its Mobile-Friendly Ranking Signal

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Google to Strengthen its Mobile-Friendly Ranking Signal

Who could forget about Mobilegeddon of 2015. April 21st was the date when Google officially integrated mobile-friendliness into its ranking signal. Today, the company announced its mobile-friendly ranking signal is about to get stronger.

Beginning in May an update will be rolled out to Google Search which increases the effects of the mobile-friendly ranking signal. The goal is to “help our users find even more pages that are relevant and mobile-friendly”.

Anecdotally speaking, when searching on a mobile device it’s not uncommon to see non-mobile friendly sites show up on the front page. Perhaps with May’s update searchers will find fewer pages in search that are not optimized for a mobile device.

If your site is already mobile-friendly, Google says you will not be impacted by the pending update. The company reminds that the intent of a search query is still a strong ranking signal. Pages with high quality content may still show up in mobile searches if they’re the most relevant to the query.

 

Featured Image Credit: Leonardo da / Shutterstock.com

Matt Southern
Matt Southern has been the lead news writer at Search Engine Journal since 2013. His passion for helping people in all aspects of online marketing... Read Full Bio
Matt Southern
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