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Google Mobile AdWords Launching

Google Mobile AdWords Launching

Barry Schwartz at SEW reports on Google launching mobile ads in the US, UK and Germany (this was previously tested in Japan.):

The ads are being tested in U.S., U.K. and in Germany and are priced similar to how normal AdWords ads are priced, based on auction. Google has a whole help section for Mobile Ads here. It explains what the ads look like; “Mobile ads contain two lines of text, with a limit of 12 or 18 characters per line, depending on the language in which you write your ad. Your destination URL appears on a third line if you choose to enter one.

Google has applied a for a PPCall mobile patent but this doesn’t seem to be tied into that. There’s more information here.

Given the consumer appetite for local information in a mobile environment, this will be valuable inventory for geotargeting advertisers.

Greg Sterling is the founding principal of Sterling Market Intelligence, a consulting and research firm focused on online consumer and advertiser behavior and the relationship between the Internet and traditional media, with an emphasis on the local marketplace.

Category SEO
Google Mobile AdWords Launching

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