Google Makes It Easier Than Ever To Unsubscribe From Unwanted Emails

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Today, Google announced a new feature for Gmail that will make it easier than ever to unsubscribe from unwanted emails. Now, instead of scrolling to the bottom to find an unsubscribe button, Gmail will surface the unsubscribe button right next to the sender’s email address.

Email is a handy way to get updates from your favorite brands, social networks, discussion boards and more. But sometimes you end up subscribed to lists that are no longer relevant to you, and combing through an entire message looking for a way to unsubscribe is no fun. 

This feature won’t work for all email though. In order for it to work, the sender has to include an  “Unsubscribe” link somewhere in the message. The new feature is also dependent on Gmail’s new default filters, including emails found in the Promotions, Social, or Forums tabs.

Making the unsubscribe option easy to find is a win for everyone, Google says. For those sending email, the mail is less likely to be marked as spam. For Gmail users, you will no longer have to sift through an entire message to find that unsubscribe button. 


Matt Southern

Matt Southern

Lead News Writer
Matt Southern is the lead news writer at Search Engine Journal. His passion for helping people in all aspects of online marketing flows through in the expert industry coverage he provides.
Matt Southern
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  • Emmanuel

    Anytime I laugh at my friends for not using gmail, they don’t understand. When it comes to the best email providers, Gmail is the number choice and getting to know you unsubscribe from any unwanted email to me is an addition to all those already existing features in Gmail.