Google KO’s IO Conference T-Shirt : Google’s Binary Blunder

SMS Text

Google held its Google I/O developer conference yesterday, where it announced its Open App Engine to eager developers. As a take home, Google distributed Google IO t-shirts to those who attended the conference.

The witty t-shirt was supposed to spell out Google IO in binary, but there seems to be a misprint on the shirt, spelling out Google KO.

Randy at ZDSystems was the first to figure this blunder out and blog about it :

Here is my translation of the shirt to binary:


Here is what that is translated:


Pretty funny blunder on behalf of some Google intern who has to study up on binary. RDRR.

Loren Baker
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Loren Baker
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  • David

    Hmmm, I wonder what they where trying to spell. With 8 bits they should have just filled it with zeros.

  • jim

    Maybe a blunder, or perhaps bloggers have fallen for a nice marketing stunt. We all know how people love to point out a mistake, nice bit of publicity ;)!

  • Chris

    I think they were trying to say that Google Knocks Out (the competition)…