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Google is Wikipedia’s Sugar Daddy

Google is Wikipedia’s Sugar Daddy

Hitwise put together some data which shows the increase of Google traffic to Wikipedia over the past year and reveals that Google downstream traffic to Wikipedia is up 166% year over year.

Here are some stats:

  • Hitwise data showed that for the week ending Feb 10, 2007, 70% of Wikipedia’s upstream visits came from search engines, with 50% from Google alone.
  • Google’s share of Wikipedia’s upstream traffic from Google has increased by 19% over the past year (week ending 2/10/07 vs. week ending 2/11/06)
  • At the same time that Wikipedia’s market share of US visits increased by 143%.

Addiitonally, Wikipedia is the 3rd most popular site in terms of Google downstream traffic, after MySpace and Google Image Search.

So, is Google responsible for the growth of Wikipedia over the past couple of years by giving Wikipedia favorable rankings in the #1-#3 position on major search terms?

Or has Wikipedia mastered the Google Ranking system, earning such rankings to the point where they are owning Google?

And, does Wikipedia deserve such rankings and traffic? Your comments are welcome!

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Loren Baker

Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing ... [Read full bio]

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