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Google Introduces the Accelerated Mobile Pages Project

accelerated mobile pages

Google has introduced an open-source content delivery platform that promises instantaneous loading of web pages on mobile devices.

Google claims it’s difficult for publishers to strike a balance between monetizing content with ads, and having fast loading web pages.

The solutions is said to be Accelerated Mobile Pages, developed after discussions with publishers and technology companies.

“We want webpages with rich content like video, animations and graphics to work alongside smart ads, and to load instantaneously. We also want the same code to work across multiple platforms and devices so that content can appear everywhere in an instant—no matter what type of phone, tablet or mobile device you’re using.”

Currently, 30 publishers from around the world are on board with, with Google News expected to join the fold eventually.

A new open framework called AMP HTML has been built using existing web technologies, with the following sites now utilizing it:

  • Twitter
  • Pinterest
  • Chartbeat
  • Adobe Analytics
  • and LinkedIn

In the coming months Google expects to add more technology partners, as well as more features focused around content, distribution, and advertising.

For a live demo of Accelerated Mobile Pages in action, view Google’s official announcement.

Image Credit: Syda Productions /


Category News
SEJ STAFF Matt G. Southern Senior News Writer at Search Engine Journal

Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, ...

Google Introduces the Accelerated Mobile Pages Project

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