Google Launching Futuristic HUD Glasses Later This Year

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According to a recent New York Times article, Google is planning to launch technologically advanced glasses with a heads-up display later this year. The futuristic glasses, which will appear similar to Oakley Thumps sunglasses, will continually stream real-time information to the lenses using a 3G/4G connection.

The project, which is being led by Google’s co-founder Sergey Brin and Google engineer Steve Lee, is being built in a secret Google laboratory devoted to futuristic technology. The glasses are expected to be Android-based and have a built in camera and sensors that will collect information regarding users’ surroundings. The collected data will then be sent to the cloud and processed using a combination of Google’s other services including Google Latitude, Google Goggles, and Google Maps. Next, the information will be presented to the user information on the heads-up display lenses.

Nick Bilton, a New York Times reporter, said his sources are indicating this project is an open experiment and that Google is not worried about making money with the new glasses:

“Everyone I spoke with who was familiar with the project repeatedly said that Google was not thinking about potential business models with the new glasses. Instead, they said, Google sees the project as an experiment that anyone will be able to join. If consumers take to the glasses when they are released later this year, then Google will explore possible revenue streams.”

The new glasses are expected to cost $250 to $600 and be available by the end of this year.

[Sources Include: New York Times & ZDNet]

David Angotti

David Angotti

After successfully founding and exiting an educational startup in 2009, I began helping companies with business development, search engine marketing (SEM), search engine optimization (SEO),... Read Full Bio
David Angotti
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  • Sarah

    If this rumor is true, this is definitely a really cool innovation by Google. 2012 could be the year that we see people walking into doors and walls because they’re wearing high tech glasses. If this comes to fruition, it will completely change consumer technology as we know it. And we can all feel like Terminators, I suppose.

    Mosaic Technology

  • Nilay

    Google glasses might be a revolutionary technology invention for the 21st century. They have all the possibilities to expand the technogical advantages and provide greater utility to people. Their use needs to be directed in a right way for the right purposes only. The government or companies need to regulate it’s use to control unhygenic viewing. If used properly, the google glasses might just turn out to be a boon for living an advanced futuristic life.