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Google GMail Doubles Storage to 2 GB

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Google GMail Doubles Storage to 2 GB

Google GMail Doubles Storage to 2 GB

On the first year anniversary of Google’s GMail web and search based email service, Google has announced that it will be expanding the mail storage space from 1 GB to more than 2 Gigabytes of capacity. Previously to last year’s launch of GMail, 1 GB of mail storage space was unheard of until Google broke the mold. Since the launch of Google GMail, Yahoo Mail, Lycos, and MSN’s Hotmail have all substancially increased their mail capacity – taking away the selling point of size from Google. Well, Google has responded.

According to Georges Harik, Gmail product management director, Google plans to double the free storage on Gmail from 1GB to 2GB and after that, Google will add a yet-to-be-determined amount of extra storage daily, with no plan in site to stop the additions of storage space. Could Google GMail have plans to offer an infinite amount of GMail storage? “We wanted to make sure we have a plan in place for when people reach their storage limit,” Harik explains to CNet. “We don’t want people to worry that they might run out.”

Email has recently gone beyond the normal text format that Internet users are accustomed to, with email photo and video sending becoming almost mainstream. Such files take up a very large amount of storage space on a email client’s server and some users even take advantage of GMail’s ease of use, search function and storage capacity to host videos, downloadable programs, and other large files.

Perhaps GMail will continue to grow in size, but how does Google pay for all of this free GMail space? GMail serves Google Contextually Targeted AdWords text advertising (or AdSense) in the GMail interface when users are reading their emails. These advertisements are actually targeted to the content of the mail you’re reading – a security red flag in the minds of some, and a genius form of advertising in the minds of others. Judging by the amount of people now using GMail, the advertising does not seem to be driving many users away.

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Loren Baker

Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing ... [Read full bio]

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