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Google Drops Google+ As a Requirement for Google Services

Google Drops Google+ As a Requirement for Google Services

Today Google announced Google+ will no longer be a requirement to access Google services, marking another chapter in the storied history of the ill-fated social network.

In the announcement Google admitted it may have made a mistake in making Google+ mandatory for all users:

“When we launched Google+, we set out to help people discover, share and connect across Google like they do in real life. While we got certain things right, we made a few choices that, in hindsight, we’ve needed to rethink.”

In the coming months Google will uncouple Google+ from all of its services — meaning you’ll be able to access everything with a simple Google account.

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This is an especially significant change for YouTube, where users have long complained about needing to create a new Google+ page if they wanted to create a new channel.

Whether it’s YouTube, or Gmail, or Google Analytics — a regular Google account is all you’ll need to use the companies web based services.

If you already have a Google+ account you will be given the option to remove it in the future. No further details were revealed about that, but I assume we’ll hear more when the company officially severs its connection to Google+.

Google+ will soon become a 100% optional service, which is music to many peoples’ ears who have griped about it being forced on everyone since launch.

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It will be fascinating to see, in the coming months, how this alters the landscape of Google+.

Many are already declaring the social network “dead”. This may end up being the beginning for the end, or it may be an opportunity for Google+ to take on a new, autonomous life separated from Google.

Image Credit: Gil C /


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Matt Southern

Lead News Writer at Search Engine Journal

Matt Southern has been the lead news writer at Search Engine Journal since 2013. With a degree in communications, Matt ... [Read full bio]

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