Google Drive: Is the Dropbox Party Over?

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Google Drive

On Saturday afternoon, a rumor leaked that is likely to have the Dropbox team feeling hung over as they report to work this morning. According to a TechCrunch report, the Google Drive is real, currently being used by the Google team, and poised for a launch prior to the end of this year. Google Drive will allow users to store files on the cloud and seamlessly transfer those files between devices.

The leaked screenshot of the Google Drive shows it will most likely be the Google Docs product rebranded with a few additional functionalities. Although Google Docs has the capability to store any file type, most users are not aware of this functionality and simply use it for online word processing. By rebranding Google Docs as Google Drive and adding syncing functionality, Google is hoping to alter the perception of the product.

The Google Drive, which will use native syncing software, will be able to sync files across a range of devices including computers and mobile devices. With the Google Drive sync app, users will be able to drag and drop a file and immediately access that file on other devices. The Google Drive is expected to be located at, which is not currently live.

Google currently provides users with an always increasing amount of free storage for Gmail, Google Docs, Picassa, and the other Google services. It is expected that the Google Drive will also provide users with a set amount of storage for free and allow the purchase of additional storage if needed. If the pricing remains similar to the present levels, Google Drive users will have the option to purchase additional storage for only $5 per year per 20 GB.

When compared to the Dropbox Pro 50 plan, which charges $10 per month for 50 GB, the price of Google Drive looks dirt cheap.

[Sources Include: TechCrunch, Dropbox, & Google Docs; Photo Credit: wiseCom]

David Angotti

David Angotti

After successfully founding and exiting an educational startup in 2009, I began helping companies with business development, search engine marketing (SEM), search engine optimization (SEO),... Read Full Bio
David Angotti
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  • Content Delivarance

    That’s as good a use for the largest collection of web servers on our end of the universe as any. This should be interesting, especially when you consider integration with Google+ and the like.

  • Nick

    If there’s anyone who can do it, it’s Google. This is going to be interesting seeing Google, Apple, and Dropbox go head to head. Apple’s going to have a strong start with it’s iOS and same with Android for Google. I don’t know if I see Dropbox being able to compete long-term as both of the big dogs have more money than they know what to do with. Either way, competition breeds innovation πŸ™‚

  • Matthew Nowlin

    Grive, huh?

    I guess Google didn’t check out Urban Dictionary before naming Google Drive.

    • D. B.

      Nowhere in the article is “grive” or even “gdrive” mentioned until your clever joke.

    • Lucy

      LOL Grive…thats funny

    • jinushaun

      No one calls it Grive. It’s been known as “GDrive” since day one many years ago.

    • Jen Xi

      I think it’s GDrive rather than Grive.

      GMail instead of Gail

    • Mike Causer

      Or maybe they did πŸ™‚

    • wut

      So you call Google Plus “glus”, Google Reader “geader” and Google Docs “gocs”?

  • Steve

    Google drive will definitely be an interesting tool. I will be checking it out when it’s released.

    I am curious though, does google docs have the syncing abilities/mounting abilities that dropbox does? Or can you simply upload files through the web interface and download them elsewhere?

  • Ajay Kumar

    Dropbox is great but just like everything other business in the world, Google must have a hand in it. I hope Dropbox can survive and still be a competitor in the cloud services market.

  • Lucy

    People are creatures of habit, Dropbox’s party is definately not over they’ll just need to re work prices.Google will even do them the favor of advertising the existance of the service.

  • Bast Hotep

    I sure hope it’s really encrypted, Batman.

  • Patrick Schoonover

    Yeah because who wants the same company to monitor EVERY SINGLE THING they do online. I’m sticking to my dropbox.

  • David

    I am not sure but I think there is a typo. If dropbox is 10$ for 50GB that is a better value than 5$ for 20GB and it doesnt make google drive look cheap!

    • Chris

      it’s 10$ a month compared to 5$ a year

  • Parker

    Dropbox problem is the huge leap from free to paid. There needs to be another plan for less money and storage space, it was always something that kept me from becoming a paid subscriber. Google will definitely get my cash if it offers storage as cheap as it does now for existing products.

  • Mandriva

    dirt cheap!

  • Mark

    GDrive. I’ve waited too long for this…too damn long.

  • Tony

    What would make you think that its going to be called Grive? Which makes absolutely no sense compared to their current naming convention. It would be Gdrive but more realistically just Google Drive like stated in the article. ie. Google Docs, Google Maps, Google Goggles. Also Dropbox can eat a big one for over charging. Ive used them for a few years but its a rip off. There is nothing wrong with competition, thats what fosters innovation and price competition.

  • Joshua

    I love Dropbox. That said, I think their pricing is insanely high. Here’s hoping this additional competition helps drive down the price of Dropbox storage.

  • Sacha Labourey

    I think the concepts are different: Google Drive will have “files” and “folders” are first class citizen while DropBox has “blocks” as a prime unit. DP is more generic from that standpoint (you can create Truecrypt drives on it for example) while Google will be more “integrated” with additional services (picasa, docs, etc.)

    Both will have their lovers/haters πŸ™‚

  • Derek

    You didn’t describe a single reason anyone would use this over dropbox – particularly if they’re already using dropbox. I don’t think dropbox should fear google just because they are google. They have an established product that is (mostly) trusted.

    Tight coupling of Google Drive with Android *sounds* like something dropbox should be afraid of due to the sheer number of people with android handsets, but most of those people wouldn’t know what a “Google Drive” was if it ran them over. Nor would they know what a dropbox is.

  • Jaroslav Kalistsuk

    I agree with Dropbox being awesome. But don’t you just love competition? This would drive prices down and features up.

  • Eric Lachance

    Matthew: Grive? Where’d you pull that from? I’ve never heard anyone refer to Google Drive as Grive, no more than people call Google Mail “Gail”. Everyone I’ve seen before calls is GDrive, just like Gmail. Either you have a vivid imagination or you need better glasses πŸ˜›

    I’m happy to see they’ll finally be releasing GDrive, it’s one step forward to being able to live fully on the web with netbooks and ChromeOS. The only hurdle after that is the darn ISPs and their download limits (which we have here in Canada)

  • N A Idiot

    What a flamey article. Of course Dropbox will surivve, this just re-affirms their market.

  • Martib K

    I cant wait to ditch dropbox for this. Im a long time dropbox user but their prices are ripoffs. I contacted them once to include more pricing models but thry’ve stuck to the same scheme. Will be interesting to see how much they slash their prices when gdrive goes live.

  • LDM

    “When compared to the Dropbox Pro 50 plan, which charges $10 per month for 50 GB, the price of Google Drive looks dirt cheap.”

    Your math is a bit fail here: Google pricing is $0.25 per GB, where Dropbox is $0.20/GB. All Dropbox has to do is come out with a smaller plan at their same pricing, or at the same pricing as Google. The only wildcard is how much free space Google will give you before starting to charge. Picassa looks to only be 1gb of space before you have to buy more.

    • Tmas

      Yes, but google is per year, whereas dropbox is monthly. That makes google MUCH cheaper.

  • The _Truths_Razor

    Sounds and Looks Like the Old school GmailFS which has been able to be used for quite sometime you could even boot linux from it as of like 5 years ago. Nice to see Google embrace it though, although I wonder what took so Long.

  • Dinero

    I guess Google hasn’t heard of A-drive. A-drive gives you 50GB free, and a max of 2GB transfer… I’m not a salesman, but I just got an account and I love it!!! You only have to pay a low fee if you want 100GB’s or more and I think it’s yearly too.

  • Connor Jackson

    What evidence of a native app does the screenshot show? It just shows Google Documents, even the URL in the image above shows Google Docs.

  • Daniel Larsson

    As a member of the team over at that also deliver cloud based storage, backup, sync and share I have to say that though Google is a formidable force people worrying about the competition in the cloud sector are likely worrying over nothing.

    The penetration of cloud based technology in the consumer market is still very low. Google entering the space will at least initially drive a lot of interest for the technology and services offering something worth while will in my opinion gain more then they lose from the attention, even if it does add a competitor.

    There will also always be a very significant segment of the audience that simply do not want to entrust Google with sensitive data, leaving a significant market for competition.

  • Tristan

    I’m a big Dropbox fan because they provide a great service with a perfect interface. I pay $19.00 a month for 100GB of storage and think it’s way, way, waaaay overpriced. If Google Drive is as easy to use as Dropbox, I’ll switch in an instant.

  • Brandon C

    On a personal note, I think a little competition is good for all parties involved, especially the consumer.

    Professionally speaking…don’t worry, Dropbox. Stingy, stodgy, behind-the-times corporate America giants will block access to Google Drive just as effectively as they block access to Dropbox, Sugarsync, and every other useful online service. That’ll help level the playing field.

  • Alvin

    Google has spent billions building the most powerful and least expensive to operate cloud infrastructure on the planet. This is essentially low hanging fruit for them.

  • Nikola Ovcharski

    Hmm, It will be interesting in this sector

  • Tim

    This is not a real competitor to drop box unless you keep all your files accessible when you are offline. Anyone with a laptop based work will need offline access.

  • bob

    Its a pretty weak niche. I think dropbox is lucky to have gotten anywhere at all. gdrive is also a snooze. Who cares give me some real technology this is just lameware.

  • andy

    Since going public, did Google ever win a competition?

  • twqqis

    Not everyone wants everything on Google. I (and I’m sure many others) am not yet sure how comfortable I am with having everything (my entire life) in one place. If you think gmail, gdrive/gdocs, gcalendar, etc + chrome + android, which if it’s stolen could cause a lot of trouble.

    Maybe in that case I would want to have certain sensitive stuff rather on DropBox /


  • Simon Hamp

    Dropbox will need to innovate now that they have a real competitive contender. Some ideas: a web-based editor, easier integrations into websites, more granular permissions, some way for organisations to set up their own Dropbox-like system…

  • yoda

    ” I have a dream!, the dream where there is NO big monster sized companies, but only little and med businesses, where people love work they are doing everyday because they choosed to do this work. No body tells them what to do next. I dream of the world where there is NO employees, but only independent workers creating their own little companies.


  • Matt Freeman

    After the Dropbox security fiasco a few months ago and the failure to announce (directly communicate) to their users that ANYONE’s data was accessible with ANY password I do hope Dropbox fails miserably. Its the same rogue behaviour as DigiNova.

  • Robert MacEwan

    Love the idea. Been a long time in coming. Hope it’s open to all and not just Google App users.

  • Ryo Cook

    I think it depends on what syncing features Google Drive will have. Google Docs, like mentioned, already can store files, but it’s unusable for a real webdrive.
    If it comes with decent syncing and fully Android-integrated with an app, I think this could be huge. Maybe too huge, and Google took so long, because they don’t want to get their servers down.

    I’m very excited about that, but I don’t believe it until I have my first file-transfer and syncing on my mobile devices done.

  • Dan Wood

    Please help me get additional space by referrals for a free account. We will both get an additional 250MB of space.

  • Lionel Bachmann

    Is there anything Google doesn’t want to takeover for itself? I’m actually surprised they didn’t try to buy DropBox before coming out with their own version of it. If the Google drive is true, then DropBox users can look forward to some price decreases, because Google is coming into the market cheap.

  • Howard Kiewe


    Notice that the Dropbox price is quoted monthly, while Google’s is annual.

    If you do the math to factor this in, you end up with:

    Dropbox: $2.40 /GB/Year
    Google: $0.25/GB/Year
    Amazon: $1.00/GB/Year

    I love Dropbox but only use for file transfer and collaborative work. It’s just too expensive to do a full back up of say a TB in the cloud ($2,400!). Even Amazon is too expensive. At Google’s $250, it’s worth considering.