Google updated their Google Discover feed guidelines to emphasize the most important elements to include in the feed in order for it to be properly optimized.
Google Discover Feed
The Google Discover follow feed feature offers relevant content to Chrome Android users and represents an importance source of traffic that is matched to user interests.
The Google Discover Follow feature is a component of Google Discover, a way to capture a steady stream of traffic apart from Google News and Google Search.
Google’s Discover Follow feature works by allowing users to choose to receive updates about the latest content on a site they are interested in.
The way to do participate in Discover Follow is through an optimized RSS or Atom feed.
If the feed is properly optimized on a website, users can choose to follow a website or a specific category of a website, depending on how the publisher configures their RSS/Atom feeds.
Audiences that follow a website will see the new content populate their Discover Follow feed which in turn brings fresh waves of traffic to participating websites that are properly optimized.
“The Follow feature lets people follow a website and get the latest updates from that website in the Following tab within Discover in Chrome.
Currently, the Follow button is a feature that’s available to signed-in users in English in the US, New Zealand, South Africa, UK, Canada, and Australia that are using Chrome Android.”
Receiving traffic from the Discover Follow feature only happens for sites with properly optimized feeds that follow the Discover Follow feature guidelines.
Updated Guidance for Google Discover Follow Feature
Google updated their guidelines for the Discover Feed feature to emphasize the importance of the feed <title> and <link> elements, emphasizing that the feed contains these elements.
The new guidance states:
“The most important content for the Follow feature is your feed <title> element and your per item <link> elements. Make sure your feed includes these elements.”
Presumably the absence of these two elements may result in Google being unable to understand the feed and display it for users, resulting in a loss of traffic.
Site publishers who participate in the Google Discover Follow feature should verify that their RSS or Atom feeds properly display the <title> and <link> elements.
Google Discover Optimization
Publishers and SEOs are familiar with optimizing for Google Search.
But many content publishers may be unaware of how to optimize for Google Discover in order to enjoy the loads of traffic that results from properly optimizing for Google Discover and the Google Discover Follow feature.
The Follow Feed feature, a component of Google Discover, is a way to help ensure that the website obtains a steady stream of relevant traffic beyond organic search.
This is why it’s important to make sure that your RSS/Atom feeds are properly optimized.
Read Google’s announcement of the updated guidance and read the complete Follow Feature feed guidelines here.
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