Google Dice “Queryless Search” Answer to StumbleUpon Popularity

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Google has taken the popular StumbleUpon model and adapted it to the Google Toolbar with its “Google Dice” offering, which is part of a Google Queryless Search initiative. By using Google user search history, Google is making an attempt to suggest sites which its users will like, with the roll of the dice.

Google Dice

Now Google Toolbar users can click on the new Google Dice button which can be added to the Google Toolbar.

Google can now serve users up to 50 sites per day which should be of interest since those sites are suggested by the user profile and search history (more info from the Google Blog).

Here is a video cast I took of Google Dice in action:

If you notice, Google suggests a mix of Search Marketing and Tampa, Florida based local sites. I’ve recently moved into the area and have been doing research and looking for events on Google. I do search for a lot of sports information, and find it interesting that Google is leaving sports sites out of the suggestions.

In order to view a new site the Google user just hits the Stumble Dice button and Google takes them to the next recommended web destination.

Google has also added Recommendations to its Personalized Homepage which recommends web sites to its users (without taking the user to the separate page).

So, given that the rumor was leaked today that Google and eBay were dueling for the acquisition of StumbleUpon and eBay won, agreeing to buy SU for $40-$45 million – is the timing of this GoogleUpon launch suspicious? Sure is.

Loren Baker
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Loren Baker
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  • Ken Savage

    I’ll still give it to SU as their community is rock solid forlike 3 years now. Google just threw theirs up on their existing toolbar.

    The casual user isn’t going to know about this unless they read SEJ daily, right?

  • Durk Price

    Great post, had not heard this one. Thanks Loren

  • Everett

    I checked out adding the suggestions tab to the customized search history page and so far it hasn’t populated with any data. I’ll check again later today after running some searches. But really, I always sign myself out lest I get excited for a moment about a personalized result without realizing I’m signed in.

    The toolbar thing will probably work for them just because they’re Google. I agree with Ken that SU has a loyal following, but then again… how many people around the world have that damn Google toolbar installed?

  • Loren Baker, Editor

    Everett, exactly. Google search serves and tracks personalized information by default, so if you use Google, they know what you like.

    If anything, the Google Dice are a glimpse into what Google knows about its users.

    According to my experiences, they know where I live and what I do for a living. Although the amount of linkfarm sites they suggest is a bit disturbing.

    StumbleUpon however is better at identifying user hobbies based upon its network and the categorization of sites submitted to it.

    That’s the old user generated data vs. robots and tracked data approach.

    If Google can suggest more relevant sites than StumbleUpon based upon its tracking technology (search behavior and sites visited), goes to show that the computer may know more about us than we do… especially since this info has been compiled starting with the first times we use Google 🙂

  • Rhea Drysdale

    Nice video cast, lol… I wonder where that technology came from.

    As for Google Dice, I think it is almost as crappy as Andrew Dice Clay.

    Stumble Upon works because users care about the sites they submit (usually) and write reviews or give thumbs up accordingly. This is one area where I really don’t think a formula can replace the users. Until SU falls prey to SEOs and marketers posting endless crap I’m sticking with it. As for Google, I’m sure they’ll be more mainstream because there are significantly more people with its toolbar, but I doubt it will have a dedicated following like SU. I would argue that the average user might play with it once or twice, but it will then float into the oblivion of failed Google projects. People that want this kind of feature have already embraced SU and will stick with it because we can build profiles, interact with the sites and each other.

    Just my .02.

  • SeanIM

    Ebay once again displays it’s understanding that buying a currently feverish fan-base is a great way to acquire large sections of ‘space’ effectively rather than building from it’s current brand. Example – paypal versus google checkout