Try for Free
  1. SEJ
  2.  » 
  3. News

Google Decides Google+ is a Place For Communities and Collections

Google Decides Google+ is a Place For Communities and Collections

Google+ no longer has an identity crisis — across the web and mobile the social network has been reimagined a home on the web for communities and collections.

Say what you will about Google+, but one thing that’s hard to deny is that it never had a well-defined purpose.

Why engage on Google+ as opposed to Facebook? Or Twitter? Or any other network for that matter? Google+ never set out to satisfy any particular niche — you could argue that it tried to do too many things for too many people.

The “new” Google+ knows what it’s about and who it wants to target:

“There were two features they kept coming back to: Communities, which now average 1.2 million new joins per day, and Collections, which launched just five months ago and is growing even faster… these are the places on Google+ where people around the world are spending their time discovering and sharing things they love.”

It sounds as though the users have helped guide the direction of Google+, carving a niche when one had not been spelled out for them.

Google describes its redesigned social network as being simpler and more mobile-friendly. You can experience it now by updating your mobile app, or by opting-in to the new experience on desktop.

Featured Image Credit: tanuha2001 /


Subscribe to SEJ

Get our daily newsletter from SEJ's Founder Loren Baker about the latest news in the industry!


Matt Southern

Lead News Writer at Search Engine Journal

Matt Southern has been the lead news writer at Search Engine Journal since 2013. With a degree in communications, Matt ... [Read full bio]

Read the Next Article
Read the Next