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Google Crawls 404 Error Pages Forever, Time to Spice Them Up!

Barry points to a Webmaster World thread which asks how long does Google send their crawlers to a page which begins serving a 404 error not found message?

According to Search Engine Roundtable & the thread, the answer is forever.

Google will continue to try to see if the 404ed page has ever been reinstated as a live page.

Google even provides these errors in Google Webmaster Central, where you can see web crawl errors including 404 not found errors.

Instead of serving a 404 error message which makes it look like your site is full of broken pages and links, it’s much better to customize your 404 error page with:

  • A site map, or link to the site map and link to the homepage which will direct the crawler to the main content rich sections of your site.
  • If you run a blog try aggregating your RSS or archive feed to serve links to the 5-10 most recent posts.
  • A search box which will help your users find what they are looking for on the site.
Category SEO
SEJ STAFF Loren Baker Founder at Foundation Digital

Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing ...

Google Crawls 404 Error Pages Forever, Time to Spice Them Up!

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