Google Confirms Over Half of All Searches Come From Mobile

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This past week at Recode’s Code/Mobile conference, Amit Singhal, senior vice president of Google Search, announced that over half of the 100 billion searches conducted on Google each month come from mobile devices.

An important distinction made is that Google is not counting mobile devices with screens exceeding 6 inches in size, such as tablets. When counting mobile searches, Google is primarily counting those coming from smartphones.

Singhal explained how the definition of search is evolving to encompass how people fundamentally interact with their devices,

“Search as we think about it is fundamentally how you will interact with computing. Computing may live in a 4-to-6-inch device, it may live in a desktop, it may live on a 1-inch round device.”

On Google+ this week, John Mueller shared the news about mobile searches, along with a warning to those who are not yet mobile-friendly:

“More than half of Google’s searches are now coming from mobile. If you haven’t made your site (or your client’s sites) mobile-friendly, you’re ignoring a lot of potential users. “

Another important piece of information coming out of the Recode conference is that Google has now indexed over 100 billion links within apps. This further exemplifies how search is growing beyond finding web pages to helping people interact with content that lives elsewhere on their devices.

Image Credit: Dragon Images / Shutterstock

 

Matt Southern

Matt Southern

Lead News Writer
Matt Southern is the lead news writer at Search Engine Journal. His passion for helping people in all aspects of online marketing flows through in the expert industry coverage he provides.
Matt Southern
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  • R.Rogerson

    The problem is, the figure doesn’t really inform us.
    Who is searching?
    What type of search?
    What’s the intent?

    Lets face it, it’s not like we’re talking about tons of 50K+ earners stopping in the middle of the highstreet and researching the possibilities of acquiring a small business they just saw.
    Nor are we talking about a huge number of people reading up on funeral plans, life insurance or how to build their own garage.

    Yes, there are those that use mobiles for bigger searches, and do a lot of reading etc. But I think that is only a fraction of the users. The vast majority of phone users will be making very specific types of searches, with certain intents, and I don’t think the majority are looking for huge gobs of information, data or doing a lot of reading.

    I’d also like to know how many of the searches are within a very short time span of each other (as I doubt I’m the only one that mistypes, or clicks on the wrong suggestion ūüėÄ (does that mean we could technically discount 1/7th of the volume straight away?).

  • http://www.order-zapp.com/ pravin

    yes with the introduction of android and ios platforms, it is now very convenient to carry google in our pockets…

  • 4horsemenseo

    That’s true and this is the main reason Google launched Mobile Friendly Algorithm