Google Click-to-Call (Pay Per Call?) & VOIP
Speaking of “click-to-call,” here’s a Mercury News piece on Google’s “click-to-call” initiative. According to the article, the company is working with Florida-based VoIP Inc.
Click-to-call is not PPCall. There are many companies using click-to-call, which is about connecting calls between individuals and merchants. PPCall is a business model that can be built upon click-to-call. It seems, however, pretty certain that Google’s rollout of PPCall is imminent.
Once that happens, or maybe before, we’ll see Yahoo! go live with PPCall and later MSN. Here’s a list of average PPCall prices (from several providers) in several top YP categories:
• Florists ($2.50)
• Lawyers ($10-$30)
• Towing ($8)
• Carpet Cleaning ($8)
• Travel ($8)
• Dentists ($5)
• Mortgage ($35)
• Cosmetic Surgery ($20)
• Auto Glass ($15)
The average click price at the national level at the end of 2005 was $1.43, according to Fathom Online’s keyword price index.
Of course this also could be about Google offering calls to consumers and thus creating another revenue stream, a la Vonage or Skype. But that’s less likely in the near term.
Greg Sterling is managing editor of The Kelsey Group. He also leads The Kelsey Group’s the Interactive Local Media program, focusing on local search. Greg came to The Kelsey Group from TechTV’s “Working the Web,” the first national television show dedicated to e-business and the Internet.