Google is getting more and more aggressive in promoting its Google Chrome browser, as its Google Chrome advertisements have gone beyond the Google homepage, search results and YouTube videos; and onto the television set.
Google has outgrown its grassroots and its browser has proven ready for primetime as the search, tech & media conglomerate will be reaching out to the masses in an effort to build market share and expand user adoption of its Chrome browser.
In a traditional Google fashion, the company will also be showcasing its Google TV Ads division as the system used for TV distribution. Mike Steib notes on the Google Blog :
Using some of the results from our placement-targeted ads on the Google Content Network, we designed a Google TV Ads campaign which we hope will raise awareness of our browser, and also help us better understand how television can supplement our other online media campaigns.
So today, we’re pleased to announce that we’re using Google TV Ads to run our Chrome ad on various television networks starting this weekend. We’re excited to see how this test goes and what impact television might have on creating more awareness of Google Chrome.
paidContent.org’s David Kaplan (via WashingtonPost.com) adds that the Google TV Ads service is a bit limited in its distribution, as it only has “deals with just one pay TV provider, EchoStar and a smaller California cable company. And while Bloomberg TV and NBCU’s cable networks also farm out a portion of their inventory to Google TV Ads, the spots won’t reach anyone else. Since exiting beta last summer with its self-serve, targeted ads to pay TV networks and marketers, Google TV Ads has made only a few high-profile deals.”
I agree with Kaplan here that not only is the Google commerical going to build buzz for Chrome, but also prove to be a living case study for Google TV Ads, which should receive an even promotion from the Google Chrome campaign.
And for Chrome’s browser market share? Google Chrome has a way to go with establishing a stronger market share, as Net Applications runs down the share as follows :
- Internet Explorer : 66%
- Mozilla’s Firefox : 22%
- Apple’s Safari : 8%.
- Google Chrome : 1.4%
But since almost everyone I know who uses Google Chrome loves it, and since it’s the most secure browser available AND since its run by Google and will be heavily promoted as a non URL entry into the URL/Search box results organic & paid listings … expect Google Chrome to reach 5% of the market by 2010 (just a guess or prediction).