Is Google threatened by Yahoo’s recent gains in search market share?
A report was released just yesterday detailing how Yahoo is slowing eroding Google’s search market share, most likely as a result of the company’s recent deal with Firefox.
Yahoo has been steadily gaining search market share since becoming Firefox’s default browser, a fact that is not going unnoticed by the world’s leading search engine.
Shortly after the latest search market numbers were revealed, Google has launched a social media campaign encouraging Firefox users to switch back to Google for their default search.
Here’s one of the company’s recent Google+ posts:
In addition to an animated GIF showing how to change your default browser, the company’s posts also link to a landing page with step-by-step instructions on how to change your default search engine to Google, no matter what browser you’re using.
Is Google reacting to the latest search market numbers, or simply providing a friendly reminder? Will be interesting to see if Google continues to be on the defensive if Yahoo continues to grow its share of the search market.