“Google My Business” Pages Not Updated in Six Months May be Deactivated

SMS Text
Google My Business may deactivate inactive pages

Google confirmed yesterday that businesses who have not not logged into their “Google My Business” account may risk losing their verification.

Google’s Jade Wang made the following statement yesterday:

In some cases, we may contact Google My Business users via email to confirm that they are still actively managing a business page. If a user is unresponsive to our attempts to contact him or her and has not logged into Google My Business for a significant length of time, then we may unverify pages in the account. We’re doing this in order to continue to provide users with the best experience when they’re looking for local businesses like yours. If you find that a page in your account has been incorrectly unverified, please contact support to get assistance restoring verification.

It’s a good idea to keep an eye on the inbox associated with your Google My Business (Locations) account. It’s also a good idea to regularly log into Google My Business (Locations) to confirm that your business information is current and accurate.

Additionally, Matt McGee of Search Engine Land reported Brian Barwig of Integrated Digital Marketing posted a phone conversation with Google, where a representative told him that pages that have had no “action” in six months can become unverified. Barwig discovered the issue when seeing several of his business listings were disconnected.

Brian also noted:

I think anyone managing listings in Google My Business accounts need to make sure to login and update and/or post at least once every six months or the account will be unverified by Google.

Once the listing is re-verified, the Google rep told me the listing was good to go. Typically there is a 6 month process after verification where Google wants to be sure the account and business is real. The account shouldn’t revert back to this status as it was already verified, though I cant be sure.

So the net learn of this? Though many marketers are hesitant to utilize Google+ as a marketing channel, it is still important to keep your business information up-to-date and engage on the channel.

For other tips and tricks about Google+, check out our articles archive.

Feature image screenshot taken June 2015

Allie Freeland

Allie Freeland

Marketing Communications Consultant at Self-Employed
Allie Gray Freeland is a freelance marketing consultant who specializes in strategy, public relations, and writing. She graduated in 2007 from the University of Minnesota - School of Journalism and has worked in communications for the city of Minneapolis, Rasmussen College, and iAcquire, among others.
Allie Freeland
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  • http://www.integratedigitalmarketing.com Brian Barwig

    Appreciate the mention, Allie!

    I see this causing major issues for those of us who work in HUGE Bulk Feeds. This also verifies that G is paying attention to the GMB accounts and the information within may be more valuable than we think.

  • http://www.seoworx.net.au/website-design-parramatta/ Richard

    I’m suspecting that hundreds of business owners will be caught out by this. “…Typically there is a 6 month process after verification…” This could definitely cause a huge hiccup to your business if you rely on your Google local place listing for your leads. Definitely make sure you put an email forwarder on the old email address that you used to create your place listing in the first place. Scores of my clients don’t even know how to log into their own place listing so they’re perfect candidates to get caught out by this.

  • http://www.seofied.com Susant Srichandan

    If a listing has unverified by Google then what to do ? Can we re-verify the listing with the same process.

  • http://www.webyseo.es Vicente H.

    This is necessary and Google should be more severe, it is very frustrating to see how completely empty profiles appear above us in the local results.

  • http://mycheapskiphire.co.uk/ Robert

    Does this mean the listing will disappear off the 7 pack? I certainly hope so, as one of my clients has a previous company listed which is no longer in business, can’t seem to get rid of it via any other means…would help others if there wasn’t an old listing taking up one of the available spaces. (Of course if anyone knows how to get rid of it, then please elaborate!)

  • http://www.ypayz.com/ I. C. Daniel

    I think 6 months is good, for sure we all have the time to post some news once a while on your Google business pages, there’s followers who expect something from us.

  • http://consultingcumbria.co.uk Ray Cassidy

    useful little article Allie, but have a word with the SEJ web designers… what a horrible eyeball hurting page layout! really horrible UX because of the intrusive look of the ads!!! Aargh!

    • http://www.moxiedot.com Kelsey Jones

      Hi Ray, Thanks for the feedback. Feel free to drop me an email at kelsey@searchenginejournal [dot] com if you’d like to give me detailed feedback. 🙂

    • http://www.savvysprout.co.za Craig

      Above the fold there are ads, yes, but below the fold there are really helpful and useful links and stories. I think the layout is fine and definitely in line with modern trends and better than MOST news portals. They are, after all, a business that needs revenue 😉

      Besides the design comment, this has also been a useful read – thanks!

  • http://www.hargraveheating.com/ Joshua Anderson

    My site has been recently verified in google+. My goal was to participate in local market. So I asked my clients to put review and so they did.

    But we cannot see those reviews. As for example, Anna can only see her review when she is logged in with her google+ profile.

    Anyone else facing the problem??
    can you help me on this, Allie??