Google Announces Update To The Google Shopping Feed Specification

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Google announced yesterday, via the Inside AdWords blog, that they have issued an update to the Google Shopping Products Feed Specification. This update is designed to to provide merchants with more flexibility when organizing product data, and in turn reach more shoppers.

It’s important to note that some of the updates require changes to your current product data that need to be implemented by September 30, 2014. Here’s what’s new in this update: 

  • Mobile landing page links should be submitted separately to direct mobile shoppers to the right experience
  • Merchant-defined custom bundles, such as a camera with additional case and lens, must now be identified as such in order to be displayed appropriately on Shopping
  • Apparel attributes are added to allow more detailed descriptions of your apparel products
  • Item availability now simplified to allow a clearer distinction between different availability states
  • Mandatory character limits clearly stated for each attribute to help the right product information being displayed

Google says they are also revising image quality recommendations as well as developing a new landing page policy as part of the feed specification update.

Beginning September 30, Google will start enforcing the updated feed specification globally, but merchants can submit the new attributes immediately.

Google encourages all merchants to review the new feed specification as some of the updates will require changes to your current product data. To find a list of all changes, view the updated feed specification in the Merchant Center Help Center.

Matt Southern

Matt Southern

Lead News Writer
Matt Southern is the lead news writer at Search Engine Journal. His passion for helping people in all aspects of online marketing flows through in the expert industry coverage he provides.
Matt Southern
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  • Steffen

    I was waiting for an update like this. Good step of Google to get focused on the mobile experience, especially with shopping. I saw my visitors came through Google shopping but they were sent to the desktop version. I didn’t know how to redirect them to the right page but now Google came with the solution.