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Google Analytics and Google Website Optimizer Graduate from Beta

Google Analytics and Google Website Optimizer Graduate from Beta

Google Website Optimizer and Google Analytics (or Urchin) have both dropped the Beta label as both offerings from Google have graduated their initial ‘testing’ phases (umm… just how many business models are dependent on an analytics program in Beta testing).

Google’s announcement on Google Website Optimizer :

Today at the ad:tech conference in San Francisco, Google Website Optimizer™ launched out of beta as an independent product. Formerly a feature within the Google AdWords™ advertising service only, this free website-testing tool is now accessible through its own website ( as well. In addition, Google’s Website Optimizer has introduced its own blog (

Google Website Optimizer helps improve user experience on the Web by showing its users what their visitors want to see. Rather than debating or guessing how a webpage might look best, users can continually test different combinations of website content, such as images and text, to see which one yields the most sales, sign-ups, leads or other goals.

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Google Website Optimizer is available in 27 languages including Czech, Danish, Dutch, English (Australia, UK & U.S.), Finnish, French, German, Hebrew, Hungarian, Indonesian, Italian, Japanese, Korean, Norwegian, Polish, Portuguese (Brazil & Portugal), Russian, Spanish, Swedish, Tagalog, Thai and Turkish.

The Google Analytics and Urchin software announcement was made on the Google Analytics blog.


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Loren Baker

Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing ... [Read full bio]

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