So what makes the change announced today different from changes the company has made in the past? Well it appears to have pleased the Information Commissioner’s Office for one thing, as the head of enforcement was quoted in the announcement saying:
“This undertaking marks a significant step forward following a long investigation and extensive dialogue. Google’s commitment today to make these necessary changes will improve the information UK consumers receive when using their online services and products.”
For an exhaustive list of the changes Google has agreed to make, please see below:
- Google will provide clear, unambiguous and comprehensive information regarding data processing, including an exhaustive list of the types of data processed by Google and the purposes for which data is processed.
- Google will provide information to enable individuals to exercise their rights.
- Google will provide user resource covering data processed by Google and the purposes of processing.
- Google will implement several measures to ensure that passive users are better informed about the processing of their data and that publishers using Google products obtain the necessary consents.
- Google will enhance its guidance for employees regarding notice and consent requirements.
- Google will ensure, so far as practicable, that the requirements of the first principle are applied equally to all Google products, regardless of which terminal device the Google user is accessing them on, including mobile, tablet, desktop, and new hardware offerings.
- Google will launch a redesigned version of Account Settings, which will allow users to find a variety of controls and information more easily, and will more prominently feature the Dashboard at the top level.