Google, the web’s top search engine and search advertising network, introduced new online advertising services and payment options aimed at winning more customers in the fast-growing Chinese-language market.
Google’s AdWords program now allows users to create keyword ad campaigns in both simplified and traditional Chinese text. The company also has begun to accept payment in Hong Kong dollars and Singapore dollars.
“What we want to do is make it easier for people who are native Chinese speakers,” Adam Freed, director of international sales and operations at Google told Reuters News. “For the first time ever, sign-up and support processes are in Chinese.”
Google’s AdWords program now supports 16 languages in more than 180 countries.