Google Adwords Overhaul!

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If any of you were looking at Google Adwords the past few days, you may have noticed a few interesting things. Google has decided to add some new features into the mix. Because relationships with advertising agencies are changing, they find it only fair that they shift and change with it. in regards to the GAP Program:

  • The GAP (Google Adwords professional) program will now be replaced with a Google Adwords certification program- with more extensive, up to date and comprehensive strategy focused training. The certification exam will now consist of more practical applications rather than just a memorized test like one you would do in college just to get it over with. You actually have to know your stuff.
  • Advanced level exams for the certification, which will highlight your competency for things like reporting, search, analysis and display.
  • There is a redesigned ‘Certified Partner’ badge!! Everyone loves a redesign.

One big thing I noticed, visually, was the “category” section in the keyword selection tool area. There’s tons to select from.


Aside from this, Adwords API pricing has been introduced. This means that Google Adwords certified partners, who manage client Adwords accounts, will be able to use the Adwords API free, depending on their managed client spend. If you’re interested in applying, please make sure that you have an active agency profile and that you are complying with the Adwords API terms and conditions.

Thanks Google! :)

 

Selena Narayanasamy
Selena is a "many-hat-wearing" digital strategist, consultant, and President of Orthris. She loves taking ideas from creation to execution, and owns multiple publication websites in their infancy. You can find her writing on business and marketing on her personal website, The SVN Project .
Selena Narayanasamy
Selena Narayanasamy

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  • JC

    Any ideas on whether a certified person will have to take the new test once it comes out?

    • http://www.esvienne.com Selena Narayanasamy

      to be honest, I'm not sure. I tried to look into this all over google information pages, and the only thing I could find is that there is a 6 month grace period.

      https://adwords.google.com/support/select/profe

    • http://www.seoconcepts.net Jason Carrasco

      Yes if you are certified you have a 6 month “grace period” in which to take one of the 2 new tests. Here you will find exactly what they mean by grace period and what is needed to keep your certification. https://adwords.google.com/support/select/profe

      • http://www.esvienne.com Selena Narayanasamy

        thanks for that information!

  • http://www.MarketingCurve.com Randall Gniadecki

    I received my email an hour ago about this. There is a 6 month grace period where current Google Advertising Professionals can continue to use the logo. As Jason mentioned the Certification will now require 2 tests: one basic test and one of the advanced tests in search, display, reporting and analysis. These tests will last for 1 year as opposed to the current 2 years.
    Also, the Qualified Company equivalent will require a 10K spend instead of 100K.
    They are also offering a listing on the Google Partner Search for those who have passed so even with the 6 month grace period it is worth it to take the exams soon and convert to the new program.
    Hopefully these exams will be an improvement over the GAP test. I have passed it twice and tutored two fellow employees at an agency to pass it and so much of what was on that test was not in any materials and seemed to be more to get you to check out programs you didn't realize they implemented because they were so obscure.

  • http://www.MarketingCurve.com Randall Gniadecki

    Also, the spend requirement for an individual is now $0. This will open the certification up to people just starting out who know what they are doing but have yet to get clients and for those already certified it will eliminate the conflict of interest that the spend requirement caused.

  • http://garaev.org Garaev

    Indeed, it is very interesting! I liked the article!

  • romanorlov

    This is a nice upgrade.

  • http://www.phplinkdirectory.com phpLD

    I found it a LOT easier to find places to advertise (on sites) since the overhaul, and its good to see google continues to add value.

  • http://twitter.com/adwords_adviser AdWords Adviser

    My understanding is that those who are already certified will have to pay again to take the new test. Does anyone know if this is the case?

    This seems a bit unfair too me. I think that certified pros should be allowed to take the test for free so long as they do it within the grace period.

  • http://twitter.com/adwords_adviser AdWords Adviser

    My understanding is that those who are already certified will have to pay again to take the new test. Does anyone know if this is the case?

    This seems a bit unfair too me. I think that certified pros should be allowed to take the test for free so long as they do it within the grace period.