Google AdSense Revenue Sharing at its Peak?

SMS Text

Over at Search Engine Roundtable, Barry Schwartz points to a Webmaster World thread which compares the Google AdSense information from each of Google’s quarterly earnings reports dating from Q4 2003 until Q1 2007.

The comparison shows a dip in total revenue share for Google AdSense publishers from Q3 2004 until Q3 2006, then a sharp increase in Q4 2006 and Q1 2007.

According to the comparison, Google AdSense revenue sharing is at its peak since the introduction of Google’s contextual advertising network.

Google AdSense

Why the increase? It could be because of many factors including:

  • Higher quality of publishers & partners
  • More strategic partners with negotiated revenue share
  • Higher share due to competition at YPN, Federated Media and other ad formulas
  • The introduction of image and video advertising in Google AdSense

Have you seen a change in your AdSense revenue?

Loren Baker
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Loren Baker
Subscribe to SEJ!
Get our weekly newsletter from SEJ's Founder Loren Baker about the latest news in the industry!
  • Pablo Palatnik

    I think we can ad other factors as well.

    1- better placements of ads with strategies and techniques shared in forums, etc. (blend in adsense with content a lot more is the trend now, same color, etc.)

    2- Launch of social bookmarks and the rise of search arbitrage has tremendously incrased the made for adsense websites.

  • Loren Baker, Editor

    Pablo, agreed on the better placement and blending of ads. Sometimes I’m still surprised that after 3 years, some webmasters are still using the default AdSense format.

    One of my friends has a site that does extremely well with an AdSense competitor. I noticed that the ads were not blended in with the page and gave him some tips on improving his format.

    After a couple of minor coloring changes, they saw revenue jump 25%. To me, that’s amazing.

  • Dan

    It is funny how the content of your site matters. I got a big spike of traffic to my SEM blog last week, but didn’t get any clicks on my ads. It was because the traffic to my site was all from SEM experts who knew better.

  • Pablo Palatnik


    Most I know who keep a blog about SEO/SEM, etc..about the industry are choosing not to even display adsense (myself) just because of what you said, THEY KNOW BETTER. Build up your blog, NO ADSENSE, and wait for Search Engine Journal or another big dog come knocking on your door for an ad placement if your blog becomes something of interest to them to advertise in.

  • TopTen

    heartening to know google is becoming more publisher-friendly…

  • Asics

    I agree with ToTen. I have seen increase in $ per click past few months.

  • John M.

    Hi Loren, I’m a newbie to Adsense. When “Revenue Sharing” is “82.3%” does this mean that Google pays out to the publishers of the ads an average of 82.3 cents on the dollar it receives from its advertisers?

    If so, that’s HUGE. I was thinking more along the lines of 35%.


  • Tanning Lotion

    It is all about the search engine placement I am convinced.

  • gbg liquid vitamins

    It think that google has dropped their percentage that they are paying on clicks. At least it seems that way on my adsense.

  • Matt

    Oh god, where in the WORLD did you get these numbers my friend?

    Read your terms with Google first. Your revenue share is 43.3%. Jesus.