Google Ads is updating optimization scores by improving the relevancy and quality of keyword recommendations.
Going forward, Google Ads will only suggest recommended keywords if they’re estimated to drive additional traffic beyond existing keywords. In addition, Google Ads’ keyword recommendations can now include broad match modifiers.
Google touts the benefits of following its recommendations and improving your account’s optimization score:
“Recommendations and optimization score help you prioritize your most impactful opportunities to improve account performance. In fact, advertisers who increased their account-level optimization score by 10 points saw a 10% increase in conversions on average.”
A New Way to View Google Ads Recommendations
Google Ads is rolling out a new table view format which displays recommendations and their expected impact. Users can toggle between the new table view and the original card view.
The new table view format, as shown in the header image, offers the following improvements over the card view:
- View and sort recommendations by largest optimization opportunity.
- See how much your optimization score will change if you adopt a recommendation.
- See a breakdown of scoring and recommendations by campaign.
- Download the table view into Excel.
A New Way to Apply Recommendations
Google Ads users can now apply recommendations in bulk across multiple campaigns and accounts. Users can bulk apply or dismiss recommendations at the manager account level.
These new features are now available in the Google Ads ‘Recommendations’ page.