An announcement was made today that Google has acquired Songza, a music streaming service that specializes in predicting the songs users want to hear.
The online music space is crowded and fiercely competitive. Songza’s emphasis on context is the key competitive advantage that Google now holds over other companies like Apple and Amazon.
Songza is similar to Pandora in that it’s a free, radio-style service. Where they differ is Songza’s focus on playing music that a listener wants to hear at that particular time. Songza uses information about the individual user to select the best playlist for them at that moment. Playlists are curated by music experts, such as DJs and music journalists.
According to the announcement, Google is not planning to make any immediate changes to Songza. So those already familiar with using the service can expect it to work like usual for the time being.
Google did provide a bit of insight into their future plans following this acquisition:
Over the coming months, we’ll explore ways to bring what you love about Songza to Google Play Music. We’ll also look for opportunities to bring their great work to the music experience on YouTube and other Google products.
In Songza’s official statement they confirm that no immediate changes are planned, and express that they’re thrilled to join the Google team:
Today, we’re thrilled to announce that we’re becoming part of Google. We can’t think of a better company to join in our quest to provide the perfect soundtrack for everything you do. No immediate changes to Songza are planned, other than making it faster, smarter, and even more fun to use.
Financial terms of the deal were not disclosed by either company.