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Microsoft Advertising is the New Bing Ads

Microsoft Advertising is the New Bing Ads

Bing Ads has been officially rebranded as Microsoft Advertising, marking an evolution in the platform’s offerings.

As the company states in its announcement:

“… it’s no longer just reaching more people that matters to growing your brand. It’s about making each connection feel one-to-one, at just the right time and place. More meaningful, more timely, and more valuable — this is how we see advertising evolving.”

The change begins now:

  • is now
  • Bing Ads Partner Program is now the Microsoft Advertising Partner Program
  • Over the coming months, all experiences and materials will be updated to reflect Microsoft Advertising
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Bing highlights some of the milestones reached by Bing Ads over the past 10 years:

  • Half a million advertisers
  • Access to more than half a billion consumers
  • The exclusive provider of search advertising across Verizon Media

Over the next year, Microsoft plans to introduce more advertising products with built-in AI.

Microsoft emphasizes that none of the forthcoming changes to its advertising platform will compromise consumer privacy.


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Matt Southern

Lead News Writer at Search Engine Journal

Matt Southern has been the lead news writer at Search Engine Journal since 2013. With a degree in communications, Matt ... [Read full bio]

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