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Glimpse into Google Copy & A/B Testing

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Glimpse into Google Copy & A/B Testing

Search Marketing has redefined the art of copywriting with the limited and precious space allowed by Yahoo Search Marketing & Google.

Now, with the Google Quality Score and the Yahoo Quality Index, the copy on the landing page can be just as important to optimize a site’s conversions, which then effect the ranking of its sponosred search ads.

Here’s a glimpse into the copy and usability testing Google Gmail has been running on their home page, to persuade new users to sign up (Thanks Manoj Jasra).

Google ab Testing
CategorySEO
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Loren Baker

Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing ... [Read full bio]

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