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Glimpse into Google Copy & A/B Testing

Glimpse into Google Copy & A/B Testing

Search Marketing has redefined the art of copywriting with the limited and precious space allowed by Yahoo Search Marketing & Google.

Now, with the Google Quality Score and the Yahoo Quality Index, the copy on the landing page can be just as important to optimize a site’s conversions, which then effect the ranking of its sponosred search ads.

Here’s a glimpse into the copy and usability testing Google Gmail has been running on their home page, to persuade new users to sign up (Thanks Manoj Jasra).

Google ab Testing

Category SEO

Loren Baker

Founder at Foundation Digital

Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing ...

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