How to Get More Followers On Your LinkedIn Company Page With Jason Miller

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In a recent interview from San Francisco, Search Engine Journal’s Murray Newlands talks to LinkedIn Senior Content Marketing Manager Jason Miller about ways to boost your company’s following on LinkedIn.

To find out more, watch the video below:

These are some key takeaways from the video:

  • The main point that Jason makes is that it’s all about awareness. It’s not easy to gain fans or followers on any social media page, and without paying, the best way to grow your page is by letting people know about it. Jason suggests putting the LinkedIn follow button wherever you can—email footers, social media profiles, blogs, websites—and to encourage your employees to do the same.
  • Jason also says that finding out what topics are hot and creating content that caters to those trending topics is another surefire way to increase your company’s following.
  • Jason makes it a point at the end of the video to say that when it comes to social media pages, the number of followers isn’t what matters to your company, rather, it’s all about having quality and engaged followers.            

If you have any questions after watching the video, feel free to ask them in the comments section below! Please visit SEJ’s YouTube page for more video interviews.

Screenshot via above video.

Murray Newlands

Murray Newlands

Murray founded The Mail in 2013, an angel-funded startup publication covering performance marketing and mobile marketing. Murray is an advisor to a number of bay area startups including VigLink. In 2011 Wiley published his book Online Marketing: A User's Manual. Born in England, Murray moved to the USA in 2011 being recognized by the US government as "an alien of extraordinary ability". Murray co-authored Content Marketing Strategies for Professionals with Bruce Clay. Murray runs the agency Influence People based in San Francisco.
Murray Newlands
  • Scarlettseo

    So true what you say engaging content whether on a blog or linkedin page are definitely keep points. You have to capture the interest of your followers. Would love to see a transcription of videos in the future. Thanks.