How I Generated $25,000 with 249 Comments

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How I Generated $25,000 with 249 Comments

It’s no secret that you can generate traffic by commenting on other people’s blogs. But the question is are you actually using this tactic?

Chances are you aren’t.

To show you the benefit of leaving comments on other blogs, I decided to run a test in which I left 249 comments on other people’s blogs in the month of October.

Those 249 comments resulted in 3,973 visitors and 6 consulting leads. And although I don’t do much consulting, I was able to turn one of those leads into a $25,000 corporate speaking gig.

Now before you go off and leave hundreds of comments, I want you to know a few things I learned from my experiment:

A Few Basic Stats

The majority of the comments on the web are spam comments. Akismet, a tool that helps stop spam comments, sees over 7.5 million spam comments every hour.

The other major group of comments is basic comments, when the commenter is just saying “thanks” or “awesome blog post.”

I put in a custom URL in the “URL field” so I could track the number of clicks and leads I was generating, and my experiment confirmed that leaving either of those types of comments won’t help you.

Out of the 249 comments I left, the first 25 were basic. I only wrote a phrase or a sentence such as this one:

How I Generated $25,000 with 249 Comments

 

They didn’t add any value to the conversation, and they only generated 82 visitors. In essence, I was generating 3.2 visitors per comment.

The remaining 224 comments drove 3,891 visitors. These comments were 4 to 17 sentences long. They added value to the conversation and took only 1 to 2 minutes to craft.

How I Generated $25,000 with 249 Comments

 

These comments were generating 17.4 visitors per comment.

So, if you are going to leave comments, make sure you read the blog post first, and take your time to craft a thoughtful comment.

Don’t Expect Your Rankings to Skyrocket

Even though I ran this test during the month of October, I’ve actually been commenting on other marketing blogs for years. When you comment on these blogs, they ‘nofollow’ the link going to your website.

These blogs are telling search engines such as Google to not count that link when ranking your website.

I’ve seen this to be true. When you comment on other people’s blogs, you won’t see a ranking increase. Or at least it’s been my experience with all of my blogs.

So when commenting, don’t do it for higher rankings. Instead, do it for traffic, branding, and conversions.

Be Careful Which Blogs You Comment On

If you are trying to gain traffic and business like me, don’t just comment on any blog.

When I commented on marketing-related articles on popular blogs such as Huffington Post, it didn’t do much. It drove visitors but no conversions.

Why?

These popular blogs write about every topic out there, and their visitors aren’t nearly as interested in any particular topic as the readers of niche blogs are.

In addition to avoiding commenting on generic mainstream blogs, you should also avoid commenting on competitor blogs as a common courtesy. Sure, there may be rare instances where it may be all right to comment on competing blogs, but in general, you should avoid them.

So, what blogs should you comment on?

Not All Blogs Produce the Same Results

As I mentioned earlier, out of the 249 comments I left, 25 were basic… so that leaves 224 comments. Here’s where the 224 comments were left:

How I Generated $25,000 with 249 Comments

 

As you can see, I left 52 comments on mainstream blogs such as Huffington Post, 100 on industry blogs, and 72 on guest posts that I wrote and published around the web.

From a traffic perspective, each of those channels drove anywhere from 6 to 59 visitors per comment. What I noticed is that if I wrote a comment within the first hour of the post being published and my comment was higher on the page, it drove more traffic.

From a conversion standpoint, all of the leads came from commenting on guest posts that I wrote.

So, is it Worth Commenting at All?

Every month, I guest-post on sites such as Entrepreneur Magazine, Hubspot, Forbes, Inc Magazine, and a handful of other blogs. So, I decided to check how many leads came from my guest posts that I wasn’t commenting on, which is the majority of them.

Shockingly, it was zero! That’s right, when I write a guest post and I don’t respond to comments, it typically generates no leads. Sure, I generated traffic and maybe even some backlinks, but no leads.

But when I commented on my guest posts, I generated 7 leads. That’s a huge difference, considering that one of the leads resulted in $25,000 in revenue.

From a branding perspective, commenting is worth it. I’ve had two people mention to me that they have seen my name pop up more often on industry-related blogs. Plus, your comments will help you generate traffic, brand your business, and mark you as an expert within your industry.

If you happen to write guest posts, make sure you respond to comments as it generates leads and loyalty.

Conclusion

Whether you guest-post or not, you should consider commenting on blogs within your industry. You don’t have to do it at the volume I did, but doing it even on a smaller scale can help you with branding.

I know I will continue commenting. And when possible, I will comment more on the guest posts I publish as the preliminary results look good.

So, are you going to start commenting on other people’s blogs now?

P.S. Check out this blog post if you want to learn how generating comments on your blog affects search traffic.

 

This post originally appeared on QuickSprout, and is re-published with permission.

Neil Patel
Neil Patel is the co-founder of KISSmetrics, an analytics provider that helps companies make better business decisions. Neil also blogs about marketing and entrepreneurship at... Read Full Bio
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  • Shwaytaj

    Thanks a lot Neil. Do you have a process in place for this? I usually browse randomly for interesting articles (like this) But I haven’t found a tool or a process to find articles relevant to me.

    • Ethan

      Check out Feedly, its a great way to subscribe to sites via RSS. You can also search for sites based on a topic or hashtag. So if you searched for SEO you get sites like this one, MOZ, Yoast, and others that you can subscribe to.

    • I also recommend Feedly, I’m using it now actually.

  • Kieran Headley

    Thanks for the post, it is interesting to see that you seem to get your leads when your comment is reinforcing your content in you guest post. Do you think you would have had any leads if you continued to just comment on other peoples posts?

  • Ok. Then let this be the start to the 25 000 US Dollar 🙂

    Its very interesting how the comments were used to drive traffic. What I unfortunately did not understand, was on what type of websites/ blogs/ news websites the comments have to be made.

    Also is there a specific way of writing the post of relevance?

    I also see that there is no link inside the comment itself. So you are saying that they are clicking on your name and reach your website?

    Thank you for the Nofollow information. I did not know that. I always thought it helps in ranking the website/ post higher.

    Thank you for the interesting information.

  • Musharib Akhter

    Your example typically reminds me of “After Sales Services” LOL 😀

    1. Write an article and post it (service sold)
    2. Reply on the comments/criticisms coming in (After-sales services)

    Whether physical businesses, or Virtual, the theories stay the same; Hence Proved! Voila bro 😉

  • It is worth it. Really often it depends on luck, but try to comment as much as you can. It gives results 🙂

    • Hello Mick! It’s not all about luck. If you post comment that is relevant to the topic, then it helps alot to rank on SERP as Neil said.

  • Gaurav Kumar

    Congratulation Neil, Keep doing great work. I will try to work on the path your articles showing to me.

  • Keith Aldrich

    How much do you think recognition of your name affects the number of visits?

    I’d be curious, if you used a pseudo-name how the results may (or may not) differ.

  • Greg Johnson

    Thank you so much. Your article is possibly the most exciting information I could have found to close out 2014 with big plans for a better 2015.

  • Genius, Neil! I follow and read your stuff, and always find it inspirational, although I may not agree 100% of the time (but I sure do 98% of the time). And now you’ve just inspired your readers to leave you comments – all because you shared something very useful about the process. An organic content win!

  • Hello Neil,
    I have experienced the same thing you do. I think blog commenting definitely help. For example my first comment ever made was on the post published here in SEJ about Protecting and Managing Your Brand’s Reputation in 2014: An Interview with Richart Ruddie. Richard Ruddie himself replied to my comment. Create some serious thread in comments. this will definitely help to improve the traffic of your website.

    Thanks
    Karan

  • Thomas Ballantyne

    But will it generate pest control leads?

    I think your study is accurate and fantastic. But in all fairness, I doubt its effectiveness in certain industries. I see this as more of a business to business tactic. Further, I think your authority came from actually writing the article, and conversion came from engaging your readers. That is a killer combination.

    Well done Neil.

  • rizu

    WOW ! great earnings ,I been curious know how you build and monetize just 249 comment in such a big ammount?!

  • Niladri Chatterjee

    Hey Neil,

    I’ve been reading your articles in quicksprout. And I love your writings.

    I believe that whenver we comment on some blog, the comment should come out naturally, and it should always engage you with the readers. Untill then, it will produce traffic, but no leads. Anyway thanks for sharing such a great article. Keep writing.

  • “From a conversion standpoint, all of the leads came from commenting on guest posts that I wrote.”
    Interesting, that means we first need to guest post. Put in another way, commenting here wont get me any leads?

  • Hey Neil,

    Thanks for this informative guide!

    Yeah. I have seen you replying to each and everytime to your readers comments on quick sprout and I never knew that It’s so much worth it.

    I am glad that you took time to share your success story here.

    I really appreciate your efforts. Thank You!

  • This is very true, we’ve seen similar results from longer blog comments, that actually relate to what the article was about. Using a tracking URL is a good idea to test this on your own, or you can just take our word for it. Plus, if you’re already reading articles often, like being subscribed to an eNewsletter, it makes a lot of sense to take an extra minute or two and leave a quality comment. It does brand you and it definitely makes you look like more of an authority to others who see what you have to say. Good post Neil!

  • generate traffic from comment, It’s a great idea and It works.

  • Its exceptionally fascinating how the remarks were utilized to drive activity. What I tragically did not comprehend, was on what kind of sites/ websites/ news sites the remarks must be made.

    Additionally is there a particular method for composing the post of importance?

    I additionally see that there is no connection inside the remark itself. So you are stating that they are clicking on your name and achieve your site?

    Much thanks to you for the Nofollow data. I didn’t realize that. I generally thought it helps in positioning the site/ post higher.

    Much obliged to you for the fascinating data.