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Your website is up and running, that’s a great start! But, are you sure your site is the best it can be? Does it have all of the elements a business site needs in order to truly succeed? Are you missing major elements visitors might expect and which could increase your sales?
It can be hard to know whether you really have everything you need, and it is also important to keep improving your site, no matter how many essential pieces you’ve included.
At Fiverr, we pride ourselves on providing a one-stop-shop for all of your business’ needs, and that includes everything you need for your website.
To give you some guidance, here’s our list of top five elements your website must have to increase sales:
Simple & Smooth E-Commerce Options
More and more sales are completed exclusively online. People today are less interested in and less likely to go to a physical store, so having e-commerce built into your site is the most important step in increasing sales. In order to capitalize on this trend, you need to make it as easy and pleasant as possible to purchase your products online.
Luckily, we’ve got an entire e-commerce category to give you great solutions to all your e-commerce needs.
Social Media Connections
There are two steps to social media integration to your site, and they are both equally important. First, you need to make it easy to share content from your site. This will increase your company’s exposure and make it more likely that new people will discover your business.
Second, you must make it easy for current customers to connect and follow you on social media so people who are already fans will stay up to date and can easily find out about new products and services they might be interested in.
For example, a great way to do the latter is to get help from a seller like Unlimitedeffect, who will create your professional Facebook page for you, or Oaashish, who can make a Pinterest page for your business.
Top-Notch & Fresh Written Content
Remember how we mentioned you need to include incredibly shareable content on your site? One of the easiest and most effective ways to do that is through offering high-quality written content to your site. Whether you have a blog with new posts regularly or a newsfeed with interesting and relevant new original articles, regularly updating your site with new and engaging content boosts your SEO rankings, increases your authority in your field, and improves the likelihood that people will share your site with others who might be interested in your brand.
Check out our Articles & Blog Posts category to find a writer who you can work with to create new and high-quality content for your site.
Reviews and Feedback
It’s been proven that reviews are often a deciding factor in whether a potential customer decides to purchase from a certain company. In fact, one recent survey showed that 85% of consumers read online surveys for local business. With review sites like Yelp booming, and the review sections of Amazon and Facebook taking a major role in a business’ success or failure, it is essential to demonstrate your company’s quality through true and honest reviews.
It can be hard for a new company to get that first review though, so that’s why Gigs like this one by Carrieblogger, who will personally test and honestly review your product, can be a great resource.
It may seem unfair, but beautiful sites that catch a user’s eye and make the experience of exploring pleasant simply have a better chance of converting visitors into customers. It could be one of the best investments you’ll make to have an expert take a look at your site and beautify it.
Better yet, contact a pro before you even build your site to get a custom website built just for you. Check out Fiverr’s Web & Mobile Design category for all your beautification needs.
With these five elements, your site will attract higher-quality traffic, will be more likely to lead to conversions, and will simply provide a better experience for your customers. With more and more business being conducted online, your website is often the first encounter a potential customer will have with your company, so it’s essential to make sure it is the highest quality.
Fiverr is the easiest way to get everything done for your website at an unbeatable value. Want to try it out for yourself? You’re in luck! SEJ readers get 10% off with promo code SEJ2015. Sign up today!
Featured Image: Image by Fiverr. Used with permission.