Fight Over Domains

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MySpace has made an interesting move by protecting the branded domains which have been registered by MySpace users.

MySpace is not letting corporations take over the profiles of users who have selected such personalized extensions as, or

In terms of social media marketing, having such a branded MySpace domain could mean enhanced business for the company which manages such a profile and friendships.

If the domain and profile fall into the wrong hands, say that of a spammer or hater of a specific business, imagine the negative reputation which could result in such a profile, its MySpace bulletins and even the organic search engine results for such a domain (think for example).

John Boyle of says that in the past, MySpace did try to take the URL from a user (an indie band) and assign it to a FOX television show, Bones. Doing so backfired on MySpace & FOX’s reputation amongst its user base:

I’m sure Fox learned their lesson when they took away the url from an indie band in favor of their TV show Bones. Once word leaked users protested with emails and bulletin resulting in MySpace giving the url back to the band.

That was a pretty dumb move on MySpace’s part but it worked out for the band. They received lots of press, got their url back and doubled their friends list to almost 5,000.

Do you think MySpace users should be able to register MySpace URL’s with trademarked company names?

Loren Baker
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Loren Baker
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  • David Wallace

    That is why it is so important for companies both small and large to make sure they are protecting their brand on not only MySpace but all the various social media sites that exists out there. It can be a daunting task but if small companies such as ours can keep up on it, then certainly larger companies can find the resources to do the same.

  • arthur white

    thay should let us git on myspace at school insted of blocking it

  • Matt Martone

    Funny. Less then 5 min ago I checked myspace domains for and

    Both were taken. I’m just not sure if they were taken by corporate contacts here or by random people.

    I think that in extraordinary circumstances, myspace should take control.

    After all, they own the domains. Users aren’t paying for them as you do with .com, .nets, etc.

  • Jon Kendall

    While they may endear themselves to thousands of underage social networkers , they’ll likely cost themselves millions in potential ad revenue.

    Their offering for corporate pages is already quite pricey, when compounded with the fact that companies likely won’t get a domain even remotely relevant to their branding (I just checked every possible iteration of my clients brand name, ALL were already taken) I see many companies taking their ad dollars elsewhere.

  • Loren

    I think it would be a smart move for a lot of SEO’s to build normal profiles for your clients now if brand names are available . If price is an issue, build a normal free profile to squat on the extension before someone else does.

  • DAryL

    Already someone was selling on craigs list, When people find out about a new social network they try to register as many accounts with prime names as quickly as possible . There is a huge market for myspace accounts with prime extensions. Looks like people are thinking the same thing for ones.