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Feedburner Data Begins Transition to Google Ownership

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Feedburner Data Begins Transition to Google Ownership

The first signs of the Feedburner transition to Google have occured on the Feedburner login page as an optional opt-out message has been placed on the Feedburner login page.

NOTE: Service of FeedBurner publisher accounts will not be interrupted as a result of the acquisition by Google.

You will have a 14-day interim period ending June 15, 2007 to opt-out of allowing Google to service your account. If you take no action by June 15, 2007, the rights to your data will transfer from FeedBurner to Google.

Opting out will terminate your user agreement with FeedBurner, permanently delete your FeedBurner account, feeds, and all related statistical data and history, and prevent the transfer of your data rights to Google. To opt-out, contact us via accountx@feedburner.com, provide your FeedBurner account Username, and request to have your FeedBurner account deleted. We will contact you at your registered email address to confirm your deletion request before completing it.

Shoemoney seems to have been the first blogger to write about this, and Feedburner’s Rick Klau, now of Google, helped clear up the message:

Bottom line, this is just an indication that as a legal matter, “FeedBurner, Inc.” is now owned/operated by Google, Inc… so, strictly speaking, the privacy policy is now between you and Google. We felt it best to give everyone a period of time to decide whether that’s what they wanted, rather than make it immediate on the day the acquisition closed.

So, basically there is no risk for Feedburner users to lose their URL, subscriber stats and what not; because the company was aquired by Google.

On the contrary, I’m hoping that the aquisition will bring more RSS metrics into the equation and the opening of the Feedburner professional statistics to those users who do not opt-out to Google AdSense being shown in their RSS feeds to their subscribers.

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Loren Baker

Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing ... [Read full bio]

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