1. SEJ
  2.  ⋅ 
  3. Facebook

Facebook’s Daily Active Users Are Up By 19 Percent

Facebook just released their Second Quarter 2014 Financial Summary, included in the report are a lot of positive statistics for the social media giant.

Most notably, compared to last year there is a 19% increase in daily active users, bringing the total count to 829 million users.

Second quarter revenue was up a whopping 61% increase compared to last year, at $2.91 billion compared to $1.81 billion this time last year.

Mark Zuckerber, Facebook CEO, said about his second quarter performance:

We had a good second quarter… Our community has continued to grow, and we see a lot of opportunity ahead as we connect the rest of the world.

It may come as no surprise that mobile is the revenue leader, being responsible for about 62% of ad revenue for the second quarter.

Here are some more stats showing mobile’s dominance:

  • Mobile daily active users were up 39% year-over-year, reaching an average of 654 million on for June 2014.
  • Monthly active users were up 14% over last year, reaching 1.32 billion as of June 30, 2014, an increase of 14% year-over-year.
  • Monthly active mobile users went up by 31% compared to last year, reaching 1.07 billion as of June 30, 2014.

Even with such impressive figures, Facebook CEO Mark Zuckerberg isn’t content with just coasting on his success. The New York Times reports that Zuckerberg told investors some heavy spending is being planned in areas that won’t return an immediate profit, such as messaging, virtual reality and search.

We think it is going to be years of work before those are huge businesses for us… I really can’t underscore this enough that we have a lot of work to do. We could take the cheap and easy approach and put ads in and do payments and make money in the short-term, but we’re not going to do that.

Zuckerberg is particularly excited about Oculus VR, a maker of virtual reality headsets that Facebook bought for $2 billion. He states that Facebook can help define what the next generation of computing is going to be, and believe virtual reality will play an important role in that.

For more information, see the full Second Quarter 2014 Financial Summary.


Category Facebook
SEJ STAFF Matt G. Southern Senior News Writer at Search Engine Journal

Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, ...

Facebook’s Daily Active Users Are Up By 19 Percent

Subscribe To Our Newsletter.

Conquer your day with daily search marketing news.