#Facebook Timeline Redesign Rolls Out in New Zealand

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As we reported to you last November, Facebook has been working on a redesign of Timeline away from the 2 column layout.  Just before Christmas, a selection of Facebook power users were given a chance to give the single column redesign of Timeline a test drive.  Facebook diva, Mari Smith, was one of the delighted users to give the new iteration of Timeline a spin.  She detailed the updated features in her blog in December.



Yesterday, Facebook users in New Zealand found the same changes have been made to their personal Timelines.  Recent privacy settings and other changes have been rolling out in New Zealand first, so it’s a good indicator that the updates are forthcoming.

So far the Timeline changes are for individual personal users, but Mari Smith commented that she expects to see the same redesign happen for business pages.

So what could this mean for marketers and business users?  At the very least, the change should address the dissatisfaction users have been living with since Timeline first rolled out.  If users are happier with the ease of navigation, they are more likely to spend more time on Facebook giving businesses a greater opportunity to get eyes on their content.  As far as impact on business pages goes, I don’t see any significant benefit beyond ease of navigation.  The updates to things like the “About” section could encourage fans to dig a little deeper.  Keep in mind that the vast majority of the engagement with page content doesn’t actually happen ON your Facebook page, but in user Newsfeeds.  A high quality content strategy will always be critical, no matter what design changes Facebook may make.

Screen Shot Courtesy Mari Smith

Michelle Stinson Ross

Michelle Stinson Ross

Content & Outreach Goddess at AuthorityLabs
Michelle Stinson Ross is a digital marketing industry recognized authority on the outreach power of social media. She has worked as a community manager and... Read Full Bio
Michelle Stinson Ross
Michelle Stinson Ross
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  • jack

    old wine in new bottle

    • Michelle Stinson Ross

      Poetic, Jack 🙂

      Considering that Facebook is STILL the largest social network online, the vintage is still worth drinking. The saturation among American’s online means marketers cannot ignore it. And if the face lift succeeds in making the user experience better, then those users are going to stick around long enough to see your message.

      • Andrew Lane

        Well said Michelle!

        This looks like a pretty major overhaul. Facebook is working hard to increase revenue, so I’m sure they’re taking every design change very seriously. I’m excited to see what new features they’ve added and how these changes will make both the user experience and marketing potential even greater. This week just got a lot more interesting! ; D

  • Mark Lincoln

    Looks great to me so far. Love that it’s more of an an intuitive blog-style format. It’ll feel much more natural to navigate than the previous timeline view. Not a fan of the white page/profile name text displaying over the cover photo though – that’ll mean more hassles with cover photo colours, etc. I guess we’ll get used to it.

    I’m in New Zealand and haven’t seen this new style yet but looking forward to it.

    • Michelle Stinson Ross

      Wonder if the profile name will stay when fully rolled out…. If it comes to pages, there will be lots of businesses scrambling to rework graphics that they have already spent wads of cash on…

      The things I ponder 🙂

  • Jacob

    well facebook still at top in social media even they do changes like this.. i guess people will just accept what kind of integration they will make..