Facebook Pages to Redesign : Good for the Advertiser?

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Facebook Pages are a free way for companies, organizations and fan groups to set up a page within Facebook to share information and connect with others who enjoy or follow the same brands, blogs or politicians. Here at Search Engine Journal, we’ve covered the importance of developing a Facebook Page and compared Facebook Pages to Facebook Groups.

Facebook Pages are free to set up and then businesses can run Facebook Ads to promote the fan pages to targeted users and demographics. According to TechCrunch, a new change is coming to Facebook Pages which will add more interactivity and new default views which are more streamlined and less customized.

From TechCrunch :

Look for a much more streamlined look to Facebook Pages next week though, with a multitab interface very similar to what Facebook launched to users in 2008. The default view will show the Wall (which may include negative comments unless they are routinely deleted). All the custom apps will be pushed to a second Boxes tab. The Pages will also likely mirror the look of normal user profiles, with an image in the top left corner, etc.

Do you currently include Facebook Pages in your social media and branding campaigns? How is it working for you?

Loren Baker
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Loren Baker
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  • Justin Smith

    Hi Loren,

    Inside Facebook covered the changes in detail:


  • nick

    Hi Loren,
    Hmm..I’m curious to see what changes they will make.
    Currently the pages don’t offer than much granularity when it comes to filtering content whether it be a customer question or suggestion. A great format for facebook to follow is getsatisfaction where customers and business employees could crowdsource each other’s feedback.
    That coupled with local search like yelp would be a killer addition.

  • Rae

    Loren, I use FB to post my blog entries as notes. Is that considered custom appication that will no longer show up on my wall as a rss feed?

    To answer the question …yes, facebook is allowing me to connect with my clients and have a more personal experience with them. I hope they don’t change that feature.


  • Guillaume

    I wish we had more options/possibilities for fan page as I feel constrained by what it is offer at the moment. Hope the new redesign will bring more functionality.

  • Kunwar

    They should not change the lay out but add features. As a page owner, ( my page is among the top10) I am having a hard time in stopping people from posting irrelevant videos and photos. There should be more owner control.

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