Facebook Officially Launches Slingshot, A Snapchat Competitor

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Last month we reported that Facebook was said to be working on photo and video messaging app that will be a direct competitor to the wildly popular app Snapchat. Nothing had been confirmed though, until today when Facebook officially announced the launch of the new app.

Today, we’re excited to introduce the second app from Facebook Creative Labs: Slingshot.Slingshot lets you quickly share everyday moments with lots of people at once. 

Facebook’s announcement takes you to a post on Slingshot’s blog, which provides more details about how the app works.

Initial speculation indicated that the app would allow users to send each other short video messages that would automatically delete after a short period of time, similar to what Snapchat lets users do with photo messages.

However, there is more to it than that. Slingshot will allow users to send temporary photo and video messages to each other, but there’s a catch:

To get started on Slingshot, shoot a photo or video… add some text and color, then sling it to a bunch of friends. Here’s the deal: friends won’t be able to see your shot until they sling something back to you. They can then reply with a reaction—or simply swipe your shot away. 

Sounds interesting, I like how it encourages back and forth communication. Don’t you hate when you send someone an awesome shot on Snapchat and they never send you anything back in return?

Slingshot is available today starting in the US on iPhone (iOS7) and Android (Jelly Bean and KitKat). Get it here.

Matt Southern

Matt Southern

Lead News Writer
Matt Southern is the lead news writer at Search Engine Journal. His passion for helping people in all aspects of online marketing flows through in the expert industry coverage he provides.
Matt Southern
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  • http://www.scottmickelson.com Scott Mickelson

    That is kind of a cool idea to require an image be sent back in order to view one, but I have a feeling a lot of pointless selfies or random pics of the floor are going to be taken to overcome it. I can see people getting frustrated with not being able to immediately see what was sent to them. I’m curious to see how this pans out.

  • http://techyblog.org/ Ovais Mirza

    Thats great news Matt. This app seems to be very good as it can forward our textual or graphic message to bunch of friends at once.. Facebook constantly making efforts to bring about new and innovative things to its users as recently we heard the news that Facebook also take over whatsapp..

  • Sam Thomas

    This app doesn’t make a lot of sense.

    I send something to someone but they can’t view it until they send something to me first? Then they have to send something else should to want to share a reaction. So then I get there first sling which I can’t see until I send something completely unrelated again and then I can send a response?

    Its far too confusing, no ones going to know which picture or video is related to what. They send me a picture of there dog and I send a picture of the floor back for example and then my reaction to the dog. It makes no sense. Snapchat works because of its simplicity and ease.

    Slingshot won’t take off. Plus its such a “Snapchat wouldn’t sell to us, so we’ll copy there idea instead” that it makes me not want to use it. I at least thought they wouldn’t mess it up.

    It seems as if Facebook has completely lost its direction and is no longer the simple social network we all once loved.

  • http://bloggerscale.com/ Preeti Kaur

    Making the respondents sling something back before they can even see what the first one has slinged is like starting a new conversation with others without responding to the first one.

    I hate to see someone ask me a question before responding to what I said. Two unresponded events in the hanging.

    I hope it pans out well and doesn’t frustrate the user.

    Although I see it as Facebook’s way of reaching certain number of “slings” first then the number of “slingers”.

  • http://www.chatmeter.com chatmeter

    Hmm, interesting! At first we were thinking that maybe businesses could jump on this bandwagon, but it seems to be more of a social thing between friends. Facebook should make it so businesses could use it as part of their social media marketing. They can use Slingshot to enhance interaction on their Facebook page!

  • http://canejason.wordpress.com Cane Jason

    Matt, I have one question. Facebook launched slingshot fb page on 17th June then how it achieved Page Rank 4?