Facebook is making its ‘Premieres’ feature available to everyone, which allows pages to publish pre-recorded video as “live” content.
This will let pages debut a recorded piece of content with all the perks that come with streaming a live video.
Some of those perks include being featured prominently in the news feeds of people who like the page, as well as live interaction between viewers.
Depending on users’ notification settings, the Facebook app may send alerts to notify users that a page has gone “live.”
Premieres are also eligible for distribution in Facebook Watch, which means people who don’t already like a page may discover its video.
Pages can also take advantage of features that aren’t ordinarily supported by regular live videos.
For example, Premieres can use the monetization tools that are available for recorded videos, such as ad breaks and branded content.
Scheduling a Premiere
Premieres must be scheduled at least 10 minutes in advance, can be scheduled up to a week in advance.
When a premiere is scheduled a post will be created to notify a page’s audience about an upcoming video.
The announcement post will turn into the Premiere when it’s scheduled to debut. When a Premiere ends it will turn into a regular on-demand video.
Page owners can create and upload Premieres through the video uploading tool they already use. However, they can only be scheduled and uploaded from a computer.
Schedule a Premiere by following the steps below:
- Click “Share photo or video” on the Show Page you want your Premiere to broadcast from
- Click “Upload Photos/Video”
- Select the video you want to Premiere
- Click “Publish”
- Select “Premiere”
- Fill out the fields for “Premiere Start Time”
- Click “Schedule Premiere”
Only videos that are new to the web are eligible for Premieres.
That means the video must not have been previously released on Facebook, or anywhere else on the internet.
Premieres must be at least 30 seconds long, and no larger than 10GB in file size.
Videos support a maximum resolution of 1080p and 30 frames per second.
For all other information about technical requirements, see this page.
Subscribe to SEJ
Get our daily newsletter from SEJ's Founder Loren Baker about the latest news in the industry!