Facebook Introduces New Tools For Page Owners To Promote Their Events

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There are 400 million people around the world using events on Facebook every month, the company stated in an announcement. Nearly 30% of all those events are are created by Pages.

To make it easier for Pages to reach more people when promoting their events, Facebook has introduced some new features that help Pages promote their events, and measure the performance of their promotion efforts.

These new features will be rolled out over the coming weeks, and will give Pages the ability to create ads for desktop and mobile News Feed that boost awareness of events and drive responses. Previously, ads specifically for event promotion were only able to be placed in the right-hand column on desktop.

Facebook offered a preview of how the new event ad will look:

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In addition to the new event ads, if you’re hosting an event you can now view insights in the right-hand column of an event page. These insights will show you:

  • The number of people who’ve seen a link to the event on Facebook
  • The number of people who’ve viewed the event
  • The number of joins, saves and maybes the event has received

Facebook says to be on the lookout for more improvements to events in the coming months. For now, you can get started with event response ads in both the Ad Create tool and Power Editor.

Matt Southern

Matt Southern

Lead News Writer
Matt Southern is the lead news writer at Search Engine Journal. His passion for helping people in all aspects of online marketing flows through in the expert industry coverage he provides.
Matt Southern
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  • http://www.multidimensionwebmarketing.com VJ Kaushal

    Wow, I just Add my event on facebook. And really like the responses that i got.

  • http://socialmediamarketing.tips Ertha

    It has a good look lol. Facebook might add the option to advertise or pay to promote the event soon :p

  • http://technoratan.in Gautam Sehgal

    This is nice that such updates have been implemented, but on the other end if we see, Facebook seems like playing games with us, Even if I share something through a Page having more then 8K likes, The reach is low all the time (Tried in different time sessions).

  • http://www.rankwatch.com Rank Watch

    This seems to be a really cool revenue model. Who wouldn’t want to promote his event.