Facebook is giving more advertisers the ability to place ads in search results.
Ads in Facebook search results have been available to select advertisers since last December. This past June, Facebook quietly rolled out the search results ad placement to more businesses.
Now, an official announcement states that Facebook Search Results will be automatically included as a placement when running ad campaigns that utilize Automatic Placements.
Facebook search results can also be manually selected as a placement when setting up campaigns. Once selected, ads will be eligible to appear in general search results and Marketplace search.
Ads in both sets of search results will respect the audience targeting of the campaign and be contextually relevant to a limited set of search terms.
Facebook’s search results ads are designed to fit the experience of wherever they’re surfaced – whether that’s marketplace search or general search.
In the example below you can see how they look similar to News Feed ads, complete with the “Sponsored” label which makes it clear that it’s an ad.
Those who do not want to place ads in Facebook’s search results are asked to not select “Automatic Placements” when setting up campaigns. When manually selecting placements, simply deselect the Facebook Search Results and/or Marketplace placements.
Going forward, advertisers will see Facebook Search Results appear as a placement option if a particular ad is eligible.