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Facebook Unveils 2 New Tools For 360 Videos

Facebook Guide

Facebook has rolled out a pair of new tools to help publishers who are using 360 videos: guided tours and heatmap insights. Here’s how they work.


Guide is a way for you to highlight points of interest to your 360-degree video experience.

Guide is on by default. When users watch your video, they will be taken to whatever places of interest you select. Or they can swipe to leave Guide mode and explore your video.

To add Guide to your 360 videos, make sure to select the “This video was recorded in 360” format when uploading. Then:

  • Go to the “360 Controls” tab.
  • Check the “Enable Guide” box.
  • Play your video to find points of interest you want to make sure your viewers see. Pause your video at those points and click on “+ Add Point” to add the points to your Guide.

Here’s how GoPro, The New York Times, and ABC News have used Guide.


Want to know which parts of your 360 videos people are spending the most time looking at? Heatmap, a new tab in the Video Insights tool, will show you.

As the name indicates, Heatmap will visually show you a colored map of the “hottest” parts of your videos.

“This information is pulled from aggregate data of our view ports, measuring every time your viewer moves 30° within the scene,” according to Facebook.

Here’s how it will look:

Facebook Heatmap

As Facebook noted in Facebook’s blog post, it would definitely be worthwhile to make sure you include the “hottest” parts of your video in your Guide.

Heatmap will only be available for any videos posted since May 1 that have accumulated more than 50,000 unique views.

Image Credits: Facebook

Category News Facebook
Danny Goodwin Former Executive Editor at Search Engine Journal

Danny Goodwin is the former Executive Editor of Search Engine Journal. He formerly was managing editor of Momentology and editor ...

Facebook Unveils 2 New Tools For 360 Videos

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