Everything You Need to Know About Online Reviews [INFOGRAPHIC]

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Everything You Need to Know About Online Reviews [INFOGRAPHIC]

As many e-commerce, local, and even enterprise companies know, online reviews can make or break a business. The infographic below describes some of the trends in online reviews, including:

  • In the US, Amazon is the leading review site. 42% of all its customers have left at least one review.
  • Other top US review sites include Google+, Yahoo, Yelp, and TripAdvisor
  • Yelp is the review site with the most global traffic
  • 84% of all consumers read online reviews, reading an average of 4-6 reviews before they begin to trust a business
  • 76% of customers are willing to pay more for hotels with better reviews.

How have online reviews affected your business?

Everything You Need to Know About Online Reviews

Infographic via WebRepublic

Kelsey Jones
When she's not editing and scheduling posts, Kelsey Jones manages the Marketing Nerds podcast and moderates SEJ Summit conferences and Marketing ThinkTank webinars. She has... Read Full Bio
Kelsey Jones
Kelsey Jones
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  • Chris

    Thanks Kelsey

    I had a strong feeling reviews played a large part in the scheme of things. Interesting to see that if you read a review on mobile you’re 127% more likely to buy. Wonder why that is.

    Seems like this can largely effect local SEO which largely effects organic search. It’s all so interconnected.


    • Kelsey Jones

      Hey Chris, I know I personally am more likely to buy on mobile because I am usually searching on my phone to find an exact item. Once I do find it, I usually buy it immediately. Maybe that is part of it?

  • Nabiha Khan

    Thanks Kelsey Jones
    This infographic explained all things i wanted to know on internet.
    Now i understood the importance of reviews for a product.Now i am able to complete my reviews site project in upcoming weeks.
    Thanks for sharing a Great Knowledge.

  • Akshay Joshi

    Hi Kelsey!

    Everyone who wants to buy something online they first scroll down the page and then read user reviews and if they find 50% and more positives they think about buying the product. So in my opinion reviews are the most important element in any product website.


    • Kelsey Jones

      I agree. I always look for the reviews first as well.

  • Jeremy

    Hey Kelsey, this is an amazing infographic on reviews. Just some thoughts:

    Quite surprising to see that products with 4.5 stars sell 3 times more than products with only 5 stars. What would the rationale be behind that? Possibly because readers think products with only 5 star reviews are mostly fake reviews? There might also be a correlation with the quantity of reviews? Products with more reviews are obviously better but it would be interesting to see some relationship between the quantity-quality of reviews and sales.

    • Kelsey Jones

      That’s a really good point. If there are 10 five star reviews, I’m less likely to buy than a 4.5 star product with 300 reviews. I know that the average is higher and has been tried by more people.

  • Sajid Ali

    How Can I Get Online Review For my Site Would You Like to Guide Me thanks

    • Bhim Rai

      Hi Sajid Ali,

      Following site provides feedback to your site. (not an actual review).
      All you have to do is submit your site with a little description of how you want to improve it.

      ConceptFeedback.com (PR3)
      BounceApp.com (PR5)
      SuggestionBox.com (PR4)
      Criticue.com (PR3)

      Hope it helps.


      Bhim Rai

  • Bhim Rai

    Nice infographic Kelsey Jones,

    Yes reviews play a key role in making buyers decision but that all depends on good reviews. One should know that bad reviews also cost some business thousands, millions.


    Bhim Rai

  • pranaykamal123

    Kelsey Jones
    This info-graphic explained the importance of reviews for a product and
    Thanks for the Sharing Your Knowledge.

  • Tom Buckland

    Nice article Kelsey,

    I’m looking to get the star ratings for reviews to show up in the SERPs (just to increase CTR mainly). I’ve tried a couple of WP plugins but they didn’t work. Any advice on this would be appreciated.


  • Brandon Prettyman

    Thank you for pulling together the infographic. It validated a few of my hunches regarding some of the reviews practices for businesses I am working on. Keep it up!

    • Kelsey Jones

      Thanks Brandon. I was super interested in it too. Glad you liked it!

  • Frederic Gonzalo

    Hello Kelsey,
    Nice infographic, but I must say a few stats surprised me and I actually question one in particular. Yelp is big in the US, but not so much outside of North America while TripAdvisor is huge worldwide. In fact, TripAdvisor has over 280 million unique visitors to its site while Yelp is estimated to have 117 million unique visitors. So how can Yelp be considered “the review site with most global traffic”, when in fact it has less than half of TripAdvisor’s traffic?

    Curious to hear where you got your stats. The above mentioned ones are taken directly from Yelp and TripAdvisor corporate sites.