Nylon Magazine (and yes I know that I’m a bit too old to be reading it) has started to put a youtube link in every article in their print magazine. It’s a fantastic way to mix media and use offline methods to promote online marketing. Jamie Oliver sends out emails to his subscribers with video messages in them. This goes to (you guessed it) his youtube channel.
The interesting thing about using youtube for link building is that you don’t have to think about how these links will improve your PageRank, or your Google ranking. Think about how it will build brand awareness, connect you with your community, and bring more relevant traffic to your site. If you get a boost in anything else, consider it the icing on the cake.
Now, since the web abounds with information on how to use youtube, I won’t go into anything like that here. Instead, I just want to get you thinking about ways you can use this to your advantage. I’m also not talking about funneling link juice to any site, period. I’m talking about getting traffic.
Here’s a quick and easy step by step way to use youtube for link building.
Hopefully you won’t be posting videos if you have poor content. Videos should be well-produced and professional, unless your style and brand suggest otherwise. I’ve seen some really hip and edgy videos actually, and because of the hipness of the brand, they worked. Point to other web and video content in this video to keep users engaged.
A user can create a channel, or a brand can create a channel. Google has some helpful tips on creating a brand channel here. In this piece when I refer to a channel, I mean a “brand” channel. However, a user’s channel can also be a good way to build links and do some social media link building.
If you have enough content, you can create your own channel and have subscribers who will be alerted to any new content that you post. By doing this, you’re staking your claim on your brandspace on one of the most popular social sites out there today.
Just as you may use a blogroll to find other good blogs to ask for a link, you can use youtube channel subscribers to do the same.
Video comments work just the same as blog comments, allowing you to locate more like-minded individuals. Be prepared to wade through loads of spammy comments in order to find some decent prospects, as nothing attracts idiotic comments like youtube.
You can share youtube videos from the site. People are lazier than ever (myself included) and sharing something from the post, page, or video makes things much easier.
Just as with any other method of link building, you get the good and the bad, of course.
This is a good way to connect with other like-minded users and see what THEY write about on their own sites.
If someone searches for your brand or your name, your youtube channel could be listed in the SERPs.
It’s another gateway into competitive analysis.
This type of link building won’t work with every demographic or every niche. It may be a fantastic way to generate more traffic for a fashion site, but not a great way to get more traffic to your site about retirement benefits. Some target demographics just aren’t really using a lot of social media sites yet.
Depending upon the style of video that you want to shoot, cost can be prohibitive. It’s easy enough to sit down in front of a webcam and record yourself talking about something, but producing a slick and professional video isn’t cheap.
The thing is…youtube is very, very hot. It has been for ages and it’s showing no signs of slowing down. I cannot tell you the amount of time that I’ve wasted watching videos of a cat knocking something over, or rewatching clips from a music show that I went to, etc. Video is a seriously important medium right now, and it’s also a nice way to attract enough attention to get people to see your actual website.