How to Double Your Website Revenue (Without Increasing Traffic)

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How to Double Your Website Revenue (Without Increasing Traffic)

Everyone knows the importance of search engine optimization. There are millions of pages on the web devoted to explaining the methodology necessary to increase traffic to a website. The real shame is many sites that are successful in driving traffic are failing at maximizing the revenue potential.

Don’t be that guy. By applying a few simple, but proven and effective principles, you may not always double your revenues, but you are very likely to achieve a meaningful improvement.

Communicate UVP in 8 Seconds or Less

Double Website Revenue With 0% Traffic Increase | SEJ

A 2015 study by Microsoft, as reported by Yahoo, concluded the average attention span is now 8 seconds. This is down from 12 seconds in 2000. If you fail to deliver a unique value proposition that is attention-grabbing and easy to understand, you risk losing a customer.

In order to make that happen, your UVP (unique value proposition) needs to be clear and relevant to your customer’s wants or needs. It should emphasize benefits like how to solve a problem or improve a situation, not just a long list of features. Finally, a UVP should explain WHY someone should buy from YOU and not your competition.

An effective UVP or unique selling point will contain the following elements:

  • Headline: Defines the problem or situation that will be solved or improved
  • Tagline: Provides added details like who benefits and how
  • Bullet Points: Lists features (maybe), but, more importantly BENEFITS
  • Image or Video: A visual element to convey the proposition

Eliminate Objections

Never assume your customer understands your product, service, or market. By doing so, you are likely to leave many questions unanswered and many objections unchallenged. This leads to a negative impact on conversions.

Instead, directly address the most common questions and concerns expressed by prospective buyers. Consider any objection you can think of related to your product or service, then address it on your category and product pages.

Alternatively, you could create an FAQ page. If you have a customer service department, the phone and chat logs are perfect for discovering questions and objections. Forums and Q&A sites are also great resources for turning up questions.

Some examples of common objections that need to be addressed:

  • Why pay you when I can do it myself?
  • You charge too much – it’s not worth it
  • Will it work?
  • What if it doesn’t work?
  • Why should I trust/believe you?

Overcome Fear

Nobody likes getting ripped off. When you are selling a product or service that people aren’t familiar with, this is a very real and legitimate concern. By overcoming this fear you will have one less objection AND a distinct advantage over your competition.

How? The best way is to offer a no hassle, money back guarantee. Prominently display your guarantee and policy on the home page as well as every category and product page.

The benefits of offering a no hassle guarantee include:

  • Removal of a friction point (by taking away the risk) in closing a sale
  • Increasing credibility and trust by standing behind your product or service
  • Having a competitive advantage over those unwilling to stand behind what they sell
  • Keeping you “honest” by forcing you to provide a fair value all the times to avoid chargebacks

Highlight Social Validation

The importance of social validation in online marketing is difficult to overstate. One of the most persuasive types of validation is the testimonial. Because prospective buyers are much more likely to trust a consumer’s opinion over that of a business, reviews carry an incredible amount of weight.

According to a recent Consumer Review Survey:

  • 92% of consumers now read online reviews
  • 40% of consumers form an opinion by reading just 1-3 reviews
  • Star rating is #1 factor used by consumers to judge a business
  • 44% say a review must be written within 1 month to be relevant
  • Only 13% of consumers consider using a business that has a 1 or 2-star rating
  • 68% say positive reviews make them trust a local business more

The best testimonials contain elements that validate the UVP

  • Explain what problem or situation was solved or improved (Example: Sales doubled).
  • Explain what happened to arrive at the desired outcome (Example: As soon as the widget was installed the phone began to ring.)
  • Emphasize benefits (Example: The stain disappeared) over features (Contains 27% phosphate).
  • Discuss how your product or service performed versus a competitor. (Example: 25% more effective).
  • Bonus: Up the ante with audio or video testimonials for maximum effect.

Tweak Your Product or Service Offerings

Put Google Analytics to work for you and determine what customers are buying. Next, consider what products or services naturally compliment the top sellers. (Think wine and cheese). That’s the concept behind complementary products.

A happy consumer of your product is likely to buy from you again. It just makes sense to sell a product that complements one they’ve just bought. It’s also convenient for the buyer to make a purchase on a single website. Offering a discount when “bundling” products can further improve your sales.

Here’s the catch – too many choices can overwhelm a customer and actually lead to less sales and conversions. The classic study validating this paradox was performed by psychologists Sheena Lyengar and Mark Lepper back in 2001. In the study, two jam displays were set up in a supermarket – one with 6 different jams and another with 24 choices. Not surprisingly, the 24 jam display generated a lot of interest, but the 6 jam display outsold it by a factor of 10. 

You can also give away a complementary service. If you are selling kitchen cabinets, offering a free design service could give you an edge over the competition. Many online business card printers offer a free template for DIY design. Some digital marketing companies offer a free SEO report. Is there an opportunity for you to give away a service that could lead to a sale?

Tweak Your Pricing

I’m a big fan of tiered pricing. The concept is simple – bundle a set of products or services and offer each bundle at incremental price points. First, determine what price points the market will accept. Next, determine what products or services to deliver in each tier.

Advantages to using a tiered pricing model

  • Broadens market opportunities
  • Offers a path to existing customers to move up the tiers
  • Requires no additional products or services
  • Gives the consumer a choice

How to execute a tiered pricing model

  • Scale value – As the price increases so should the value, so offer a bigger bang for the buck at each tier.
  • Add perks – As the price goes up, the types levels of service should also increase.
  • Bonus: Add value based on commitment – for example, offer one month free with a 12-month agreement.

Make it Easy to Pay

There is nothing more aggravating than navigating through the sales process just to get bogged down when it comes time to pay. Difficulty in checking out is the mortal enemy of sales and conversions. Having an easy to use checkout page is essential.

Elements of a good checkout page

  • Does not redirect payment to another page (like PayPal)
  • Does not require a user account to make a purchase
  • Does not ask for more info than necessary
  • Is highly intuitive and easy to use
  • Makes it easy to fix mistakes
  • Offers multiple payment methods
  • Offers proof the site and customer information is secure (secure site badge)

The Takeaway

By removing friction points, instilling trust, and making the buying process easy, you are almost certain to increase your revenues in a very meaningful way by making the most of the traffic you are already getting.


Image Credits

Featured Image: PublicDomainPictures/
In-post Photo: Later Jay Photography/

Chuck Price
Chuck Price is founder of Measurable SEO and former COO of We Build Pages (now He's been in digital marketing since 2002 and still... Read Full Bio
Chuck Price
Chuck Price

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  • Tomm Andrew

    Yeah this is very good idea

    • Chuck Price

      Hey Tomm – glad you agree

  • Muhammad Sadiq

    It’s a great guide. You’re right,

    • Chuck Price


  • Zafong Technologies

    Useful Information. The idea you have shared will help mid level companies…

    • Chuck Price

      Happy to hear that you found it useful – I really think it could apply to all levels of companies

  • Alexandermark

    Thanks for the information…. really great article.

    • Chuck Price

      Glad you liked it

  • Tech Liken

    A long posses to earn more money. ..but an informative article.

    • Chuck Price

      My suggestion is to take it one step at a time. That way its not so daunting πŸ™‚

  • Chuck Price

    Hi Cellin- Its really a matter of making the most of what you offer – thanks for the feedback

  • Chuck Price

    The trap that many fall into is promoting features rather than benefits. I think you’ll find a way to meet the challenge πŸ™‚

  • Hemang Shah

    Excellent point covers in your article. Now a days one of the most important thing to maintain your business revenue through Digital Marketing and for that you must have unique strategy to reach your goal.

    • Chuck Price

      Right on – Having a unique sales / value proposition and communicating it quickly is key

  • James Gordon

    The biggest annoyance for me has to be online shops that force me to create an account – the number of transactions I’ve bailed on because it was a waste of time doesn’t bear thinking about. If I want to checkout as a guest, please just let me. I might be buying something that I know I will only be a one-time customer.

    • Chuck Price

      Hi James – that’s a huge pet peeve of mine, as well. Just sell me the damn stuff without forcing me to create a bio πŸ™‚

    • Kelsey Jones

      I agree! If they offer API sign-ins (like Google or Twitter), I’m much more likely to create an account. Though I’m sure that’s not the most secure option…


    Very nice article, Chuck! Thank you! I think to have an a right USP is necessary to be successful in your niche. A good mix of good service, good products, right pricing, SEO and a right USP can distinguish you from others and give you a big competitive advantage.

    • Chuck Price

      Right on – I couldn’t agree more!

  • medchrome

    Nice , lets try some of these tips now.

    • Chuck Price

      Let us know how it works out πŸ™‚

  • Chuck Price

    Figure out what the unique sales proposition is and leverage that advantage. What makes your blog unique? What can you monetize besides Adsense? Can you write an eBook and sell it on Amazon? Are there complimentary services that you can sell? I don’t mean to be critical, but you have to honestly evaluate this question – Why should your site be earning more than 50 Cents / day?

  • Tom Rider

    I am totally agree with you in part about UVP. You must not only give a list of features of your product or service, it is a necessity to show a customer that your product not only have benefits before each other product, but it is also exceptional and have no analogues! Following your ideas, I am sure that website revenue can be increased in the short period!

    • Chuck Price

      Hi Tom – that’s a great observation – it’s not the steak, but the sizzle that sells!

      • Tom Rider

        Thank you for your response! It is very important that you pay attention to every reader! Your article inspired me to do more and better!

  • MyConversionBrain

    Great article Chuck. It’s amazing how many companies are still not doing those points that you mentioned.

    • Chuck Price

      Thanks for the feedback – just doing the basics really can deliver some phenomenal results.

  • JessicaJLeighton

    your site with effective and useful information. It is included very nice post with a lot of our resources. thanks for share. and i give lot of knowledge in your site. ever things