Digg.com for Sale : $300 Million

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Digg.com is officially in the market for sale with a price tag of $300 million dollars. One of the most popular social media sites on the net with millions of visitors per month and one of the largest user-generated content sites around, Digg has one of the lmost loyal user followings on the net.

Venture Beat reports:

A reliable source just confirmed the company’s plans, noting the company has hired Allen & Company, a tiny but influential private investment firm, to help broker a deal. The asking price is still $300 million, the source said.

We asked Digg founder Kevin Rose about a potential sale, and Allen & Company’s involvement. He told us, unsurprisingly, that “we never comment on things related to acquisitions.”

Digg has recently partnered with the Wall Street Journal, Microsoft, and others making the company more desirable to possible buyers.

It is said that Digg has been in the market for a few months now but it is now being put in the market by Allen & Company who have made mergers and acquistions possible for companies such as Disney, Universal Studios, and many others.

Pablo Palatnik
Pablo Palatnik is the author of the blog PalatnikFactor, focusing on all things Online Marketing and Search Engine Optimization specialist for Fortune3, a shopping cart software company by online retailers, for online retailers.
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  • http://renohomeblog.com Ian Mariano


    I thought they would be asking for more.. I think 300M is pretty good price for that.


  • http://www.palatnikfactor.com Pablo Palatnik


    I have to agree with you, it seems like a very reasonable asking price for Digg.com. NOW, we don’t know Diggs financials (ad revenue, etc.)

    I think it’s a smart move by Kevin Rose, he’ll sell the company and probably still be part of the company after the sale.

    As an investment (long term), it’s a tricky one, thats why it may not be an easy sell, but you never know, now that its made public, we’ll see who comes around with an offer. If a media company does choose to purchase the site, that can very well change the community around.

  • http://renohomeblog.com Ian Mariano

    That’s right what the financials are..though it needs to matter if you have the viral prowess of Digg some other non-monetary factors will play in. Influence. I won’t be surprise if News corp. makes an offer. I’m crossing my fingers.. or google… who knows?

  • http://www.palatnikfactor.com Pablo Palatnik

    The purchase of Digg by a media company would not be the best idea…I think that would un-motivate users in the community which can give a sense of manipulation of stories making it to the front page by a media company such as News Corp.

    You mentioned Google…one word: ADSENSE. Adsense could very well be a major reason to purchase Digg for them. Also, if Google has been trying to find a way to get more in tune with SM, here is a great chance. $300 is a great price for Google…imagine what the stock would be like if they announce the purchase of Digg, the largest social news voting site on the net. Big money advertising for Google there and a great web property.

    MSN…very possible I see them trying to get their hands on this, they already made the advertising deal with Digg which may just be enough for them but its a great opportunity for them to jump on board.

    AOL- they’ve been on the hunt for ad networks mostly but this is a great distribution hub if they choose to purchase it, could be great. $300 maybe a lot of money for the company right now but can very well keep the company in shape entering the social space distributing ads.

  • https://www.searchenginejournal.com Loren Baker, Editor

    You know, AOL is not a far off choice for a company to acquire Digg as they have been quite agressive lately and it would fit into their mold quite well, even though they own Propeller.

    I’d say Yahoo too because it follows their acquisition trail of the top social brands/services in Flickr and Delicious. However, the dominance of Yahoo News is a factor in this case and Yahoo may not even need Digg.

    Fact of the matter is that whomever buys Digg will not be buying their most effective commodity; their userbase.

    I could see a media company buying them for $300 million, then the top Diggers jumping ship and forming their own Digg-esque site.

    Without the top Diggers and loyal users, would Digg.com hold anywhere near its perceived value? No, it would not.

  • http://www.ineedhits.com Matt

    Loren, If AOL was to buy… what are you suggesting they would do with their own social news site? Merge the two or run them as is?

  • https://www.searchenginejournal.com Loren Baker, Editor


    Serve AOL advertising on Digg and let it run autonomous.

  • http://www.theindiatravels.com Adam

    Wow! thats a cool price tag. Digg is already all over the blogosphere, wonder whats next! another multi million sale.

  • http://www.inscrie.com Alex

    I think is too much for Digg…is it worth 300milions?

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  • http://www.jeancosta.com Jean Costa

    I think this will be a great move for digg’s owners, and I am interested to see who will make an offer on digg, and what the final price will be sold for.

  • http://www.yry.ro Yry

    I would sell my site for 300millions any time, but I don’t know if someone will spend 300 millions on digg. With that money you can do diggreloaded.com or something 🙂

  • http://allthingsthatsuck.com Fadi

    I got the next big thing. In two years someone will be offering me 600 million for my website. Thanks

  • http://allthingsthatsuck.com Fadi

    And do you know why? Because It SUCKS ! And so does everything else.


  • http://web500.us Norman

    digg is getting so big that many good information was buried and many interesting but useless info always was digged. In order to find something good, it seems you have to search digg, why not just search google?

  • http://www.teachenglishinasia.net/ Leslie

    300 mil seems like a lot of money to me. Digg is definitely huge, but with who? A buyer would really have to expand into the mainstream market to get a return on that kind of investment.

  • http://bohol-beach-resorts.com bohol

    300mil might be a high price tag but I think that’s already reasonable considering the userbase and popularity of Digg. It’s all over blogosphere. As Loren has stated, the would-be buyer can simply serve ads in the site and let it run autonomously. Oh yeah, anybody can create another digg-style site(there’s a lot already) but Digg.com will always be Digg.com.

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    No one will pay 300 Millions for nothing but a domain name and a platform..the real value of Digg is in its users and they can’t sell that. And they know it 🙂

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    Definitely too costly for a site like Digg where users are the main asset.

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    I thinks is value is overpriced.

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