Hopefully your product or service has tons of positive reviews, but the question remains, are you doing anything with them? Because while testimonials on your site are great, there’s more you can do with your reviews than just these blurbs.
To make the most of them, here are 9 creative ways to use positive reviews of your company to your advantage, provided by members of YEC.
Think Outside the Testimonial
All positive reviews of your brand should be integrated into your marketing assets (web and print), but they don’t have to be quotes of reviews, verbatim. If you’ve received an average of five stars on Amazon, put that in your media kit. Did an influential blogger write a review about you? See if the blogger will allow you to use his/her logo on the press section of your website.
Offer Positive Reviews as Key Insights
These are actually a key point in telling your company’s story — for reputation building and selling — and help you focus on your clients at the same time. Those reviews are insights to present to potential clients and investors by saying “the benefits you’ll get are…”
Share Within the Organization
Chances are, most of the members of your team aren’t seeing positive product feedback or testimonials. Once a month, have a junior member of your team collect the best feedback (be sure to look on social channels!) and circulate it to your team. It’s a great way to boost morale and illustrate how each team member’s work is impacting people outside the organization.
Create Case Studies
Case studies are a fantastic way to feature positive reviews about your company. Not only can you generate great promotional content for lead generation and closing new business, but it is also the ideal way to provide an in-depth look at how your clients benefit from your services. A good case study tells the full story, from initial challenge to solution, about the client’s experience.
Engage Potential Clients With Quotes
When a visitor comes to our office and one of our team members gets them coffee or a bottle of water, they often notice that what they’re setting that drink on is a quote. That’s right — we put client quotes on drink coasters to engage people from the moment they step into our office. Every time they reach for their drink, they’re reminded that we’re doing our best to provide top level service.
Put Together a Referral Program
Have customers take their positive reviews to their personal social media. Create a referral program where that customer then gets a discount or advantage for putting you in front of their friends, and something as well for the friends that act on the recommendation.
Tailor a PR Campaign
If you have a lot of positive reviews or reviews by high profile customers, you can use that as part of a public relations campaign. When pitching the media, they want to see external validation that your product or service is noteworthy. Having those reviews can build credibility and lead to coverage.
Create an Ambassador Program
When a customer communicates satisfaction to me, I ask if they would be willing to share their experience with prospective buyers. I then go out of my way to try and connect prospectives with these clients, whether the prospectives have asked for a recommendation or not. The conversation makes it likely that the prospective will engage me and sets a positive tone for the new relationship.
Have a Wall of Fame
If you have an office, you need a “Wall of Fame.” For example, if you’re a realtor, put up plaques of all the houses you’ve sold. If you’re an investment bank, do it with the deals you’ve done. When a potential customer walks in your door and they see all you’ve done, it speaks volumes to your capabilities.
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