1. SEJ
  2.  ⋅ 
  3. Webinar

How We Create The Perfect SEO Brief That Aligns Teams & Beats Competition

Learn how to create a well-coordinated brief that lets you connect your teams, elevate your content program, and outperform your competitors.

How We Create The Perfect SEO Brief That Aligns Teams & Beats Competition

Does aligning SEO goals with multiple teams and departments feel like herding cats?

To add fuel to the ever-extending timeline, you may have uninformed stakeholders who also need to provide their input.

Marketing, SEO, and content teams share many of the same goals, but how aligned are you in creating timely and consistently effective content?

It’s time to try the perfect SEO brief.

On June 22, I moderated a webinar with Ajay Rama, CEO of Alps.ai. He demonstrated how to create a well-coordinated brief that seamlessly connects your teams, elevates your content program, and outperforms your competitors.

Here is a summary of the webinar.

To access the entire presentation, complete the form.

Challenges With Producing High-Performing Content

As you scale, these creating content can become more challenging.

Many companies have difficulty staying on track, resulting in deteriorating content quality.

  • Quality of content is highly subjective and hard to scale, as it depends on the content writer’s capability, which varies from person to person.
  • Research on the topic takes too much time, and the research quality is inconsistent.
  • Multiple stakeholders make aligning and executing a vision a challenge.

What’s needed then?

A content brief is a solution to addressing scaling challenges.

[Create the perfect content brief] Instantly access the webinar →

In reality, very few companies use content briefs.

Even when they use it, it isn’t comprehensive, high-level enough, or doesn’t provide the benefits an organization needs.

What An Effective Content Brief Covers & The Execution Steps

A well-structured brief can elevate your overall content performance.

Three steps address each aspect of the core pillars that make a solid piece of content.

[Discover the 3 core pillars of content creation] Instantly access the webinar →

Step 1: Research User Needs

Research the keyword landscape for your topic before you start writing. You’ll need to understand what queries people are typing into search engines.

Once you know this, you can finalize keywords with which you should optimize your content.

First, create a list of keywords for which you would like this page ranked.

  • Primary keywords.
  • Supporting keywords.

[See examples of each] Instantly access the webinar →

Step 2: Perform Competitive Research

The next step is creating quality content.

Competitive research can help you build quality content. You can achieve this by knowing:

  • What competitors are covering.
    • Titles and headers.
    • Popular questions.
    • Subtopics.
  • How competitors are optimizing their content.
    • Words and phrases.
    • Elements that are optimized.

Aim for at least seven pages of comprehensive research.

Step 3: Optimize Your SEO Outline

Know the elements of how you plan to communicate your content to the search engines.

This can be achieved through:

  • Keyword targeting.
  • Addressing user queries.
  • Identifying and targeting the SERP packs.

[Dive deeper into each step] Instantly access the webinar →

Here’s what your content brief should look like.

How We Create The Perfect SEO Brief That Aligns Teams & Beats CompetitioniQuanti, June 2022

Structured research will allow your team to focus on creative aspects of content creation without wasting time on operational details.

[Slides] How We Create The Perfect SEO Brief That Aligns Teams & Beats Competition

Here’s the presentation:

Join Us For Our Next Webinar!

Hacks To Earn 1000+ High Authority Links From US Media With Digital PR

Join us as we explore case study examples of data campaigns that have driven hundreds of links from the press. We’ll also be examining how these campaigns were executed to earn authoritative links and mentions, which are critical for SEO.

Image Credits

Featured Image: Paulo Bobita/Search Engine Journal

SEJ STAFF Heather Campbell Director of Marketing at Search Engine Journal

Heather has over 20 years of industry experience and is the Director of Marketing at Search Engine Journal. Having worked ...

How We Create The Perfect SEO Brief That Aligns Teams & Beats Competition

Subscribe To Our Newsletter.

Conquer your day with daily search marketing news.

How We Create The Perfect SEO Brief That Aligns Teams & Beats Competition [Webinar]