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Create a Social Media Release with PitchEngine

PitchEngine is a great free service that allows to create a social media release for your business news. The site is easy to use and offers quite a few great features you will love.

Basically, with it you can create a page on your company news fully customized for distributing it around your social media networks. Some nice features include:

  • Google-news friendly (that gives you better chances for more exposure);
  • Social-media friendly (can be posted to Twitter, Friendfeed and Facebook with one click of your mouse):

Pitch Engine

  • Fully customizable;
  • Views stats and control panel inside.

Let’s have a look at what you can do on this page:

  • Add a link to your company (prior to writing a release you should create your company’s profile and specify its web destination; this information will appear in the right sidebar of the published social media release);
  • Add as many links to relevant sites as you want (after writing a release, you can add links at the bottom of it);
  • Add images (add your website logo, site home page screenshot or any other imaginary to customize the look and feel of the release);
  • Add videos (embed your company video to the left sidebar of the press release).

Let’s have a look at a few examples:

  • California Institute for Regenerative Medicine (CIRM) Announces Winners of the 2008 Stem Cell Image Contest (via CIRM): notice the imaginary to the left, a large “About us” abstract and in-text links (the release editor allows HTML);
  • Rolls out New Web 2.0 Features (via includes a video of the newly introduced feature described.
  • Social Media Tools in Crisis Communications – includes a very smart Twitter pitch in the beginning.
Category Social Media
Ann Smarty Brand amd Community Manager at Internet Marketing Ninjas

Ann Smarty is the blogger and community manager at Internet Marketing Ninjas. Ann’s expertise in blogging and tools serve as ...

Create a Social Media Release with PitchEngine

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