Conversational Search Comes To Bing

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Conversational Search Comes To Bing

Bing recently announced they are now offer conversational search, and it works very much the same way as Google’s conversational search. You can ask a natural language question, and then follow up with another question about the same subject and Bing will remember what you were asking about.

Here’s an example of me testing out Bing’s new search functions by asking it questions about Google.

First question: “who are the founders of Google?”

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So far so good. Now let’s say I want to know how old they are.

Next question: “how old are they?”

Screen Shot 2014-08-15 at 11.19.53 AM

Perfect! Bing is still keeping up with me. Now let’s say I wanted to know where they were born.

Next question: “Where were they born?”

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Bing nails it again. You can see how Bing maintains the context of the search as you move the conversation forward.

Here’s how they explain the essence of their new search function:

Bing will show the most pertinent information about Barack Obama, Burj Khalifa in Dubai and Lawrence Fishburne.  So, by combining conversational understanding with our knowledge repository containing information on billions of people, places and things, you can dive and learn more about a topic or interest.

Bing explains they are doing extensive work to build out their platform with investments in entity and conversational understanding. They expect to deliver a number of additional improvements in the days ahead.

Matt Southern
Matt Southern has been the lead news writer at Search Engine Journal since 2013. His passion for helping people in all aspects of online marketing... Read Full Bio
Matt Southern
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